Another season beckons, and once again, Primeur has brought to market two new product innovations that will not only shine a light on recycled material innovation but will also open up new sales opportunities for garden retailers.  

A key highlight of Primeur’s 2024 portfolio is the all-new Rubber Mat Tiles, which are set to increase cross-category opportunities within recreational and child-play products; an opportunity that very few landscaping products can boast. Like all Primeur products, these tiles utilise recycled rubber crumb to create products that offer multiple benefits, including unrivalled durability, longevity and UV and frost resistance.

Available in two designs - Rubber Tiles (50 x 50 x 2.5cm) and Playspace Tiles (1m x 1m x 1cm), and three colourways – these tiles offer unlimited amounts of usage within both the home and garden. Perfect to support outdoor leisure activities as well as functional flooring for sheds and garages, these tiles really come into their own when you consider their role within recreational activities, especially where children are in play. A spongy and non-slip surface makes these perfect for use around children’s play equipment to minimise injuries to boisterous little ones. 

The role that Primeur’s new rubber tiles have to play within recreational activities offers exciting new cross-sales prospects within the garden retail setting, as they can sit alongside other outside play products, including play sand, paddling pools and activity sets. 

In fact, the multiple benefits that Primeur’s new-for-2024 Rubber Tiles offers helped the team to scoop yet another industry award, with the Glee New Product ‘Landscaping’ Award joining the company’s trophy cabinet this summer. 

Planting new profit opportunities

Primeur’s Tierra Verde self-watering planter offering is what set the company on a journey of discovery upon its launch to the UK garden retail market in 2019, with the range winning multiple industry accolades since. Ahead of the 2024 season, new designs have been added, including the Cello, Barrel and Alto styles.  

Like the Rubber Tiles, the new Tierra Verde planters caught the eye of the Glee New Product judges, with the range gaining shortlisted status within the Growing Containers category at this year’s edition of Glee 2023.

CONTACT INFO:

Tel: 01274 518800

Email: sales@primeur.ltd.uk

Web: www.primeur.co.uk