A journey of discovery is coming to Glee this September as the key industry event introduces new guided tours to ensure retailers make the most out of the revitalised show.

As the leading garden retail event in the industry calendar with unrivalled new product sourcing opportunities, it is vital that businesses get the most out of visiting Glee. Plus, with Glee’s ever-expanding portfolio of show features it is more important than ever that visitors are armed with the right information to maximise their time at the show – introducing the new Discovery Tour.

Visitors will now be able to take full advantage of all Glee has to offer with brand new tours led by experienced industry experts from the event’s organisational team, Hornby Whitefoot (Glee’s PR team), and show partner, the HTA.  Offering a unique and bespoke visitor experience, the walking tours will take in the unmissable feature areas of the show including the New Product Showcase, Green Heart and the newly enhanced and dedicated pet sector - Pets at Glee. Each ‘stop’ on the tour will outline what is on offer, how retailers can benefit from spending time in each area and how they can maximise the inspiration and educational takeaway available.

There will be three study tours in total, starting daily at 10:30am, and will operate on all days of the show. Open to both new and regular visitors, including buyers, merchandisers and garden centre owners, anyone participating in the Discovery Tour will benefit by discovering the latest products and trends in the market, access advice on how to display and merchandise within their own stores, as well as view exciting sales concepts and tips for cross selling, whilst also meeting inspirational and innovative suppliers. Each tour will last just 45-minute and will help to plan the rest of their time at the show efficiently and take in the hottest new products from over 550 companies across eight sectors.

The complimentary tours can accommodate up to 30 participants per session, available on a first come, first served basis. You will need to be pre-registered to attend Glee before requesting a spot on the Discovery Tour.  There will also be a chance to sign up to the exclusive Retail Lab tour at the end – back by popular demand and one of the highlights of the show last year.

Glee Event Director, Matthew Mein said: “Glee is investing in features and content that truly helps retailers to maximise their time at the show, as well as arming them with tangible business advice that they can implement within their own stores to build profitability and longevity. These new Discovery Tours will ensure visitors take in the ‘must visit’ areas of Glee.  As the show’s offering grows and expands, we want to make it even easier for visitors to make the most of what is available throughout the exhibition. By dedicating just 45 minutes of their time, they can learn everything Glee – and its exhibitors – have on offer to benefit individual businesses.  New visitors will gain first-hand experience of the inner workings of the garden industry, whilst those regular to Glee will get the chance to see their favourite brands, as well as discover new ones.  Those who sign up to the tours will be treated to an exciting and educational experience, gaining lots of take home tips, ideas and concepts to try in their own stores.”

To sign up for your free visitor pass, please register at www.gleebirmingham.com.  To register for the Discovery Tours, please visit https://www.gleebirmingham.com/visit/whats-on/glee-discovery-tour