Potr, the creators of the world’s first flat-packed, self-watering planters, has been announced as the winners of this year’s prestigious GIMA Innovators Seed Corn Fund, with Andrew Flynn, founder and designer at Potr, receiving the accolade earlier this morning during the opening day of Glee 2024.

Potr’s revolutionary planters, not only champions sustainability through the use of 100% recycled material but they also open up exciting new opportunities for plant subscription services and gifting, redefining how consumers can access and enjoy gardening.

The letterbox-friendly, flat-pack design solves many logistical challenges of traditional plant pot shipping, offering a more convenient and accessible solution for today’s eco-conscious consumers.  Plus, with a CO2 footprint over 100 times smaller than a conventional planter, Potr’s products are a breakthrough in sustainable design. This drastic reduction in environmental impact is achieved through their IP-protected flat-pack system, which uses minimal materials and 100% recycled plastic, making Potr a leader in eco-friendly gardening solutions.

As the ninth recipient of the GIMA Innovators Seed Corn Fund, Potr will receive an incredible prize fund package, comprising a grant of up to £6,000 which includes a year’s full GIMA membership, plus a wide range of business support tools including free exhibition space at Glee and free PR support during the event. In addition, the winners package also includes design, development and manufacturing or marketing cost support up to the value of £3,000; access to an industry business consultant; one-year ACID (Anti Copying in Design) membership; and an advert in the next GIMA Buyers Guide.

Andrew Flynn, Founder and Designer of Potr, shared his excitement: “Winning the 2024 GIMA Innovators Seed Corn Fund is a huge honour. We’ve always believed in the potential of Potr to make a real impact in the gardening industry, and this recognition highlights the importance of sustainability in everything we do. The opportunities this award brings, particularly in plant subscription services and gifting within garden retail, are incredibly exciting, and we look forward to continuing to push the boundaries of eco-friendly design.”

Vicky Nuttall, GIMA Director, added: “We are delighted to announce Potr as the winner of this year’s GIMA Innovators Seed Corn Fund. Their innovative flat-pack design, coupled with a commitment to reducing waste, makes Potr a standout in the market. Their ability to serve the subscription and gifting sectors while drastically reducing their CO2 footprint aligns with the growing demand for sustainable gardening solutions. We look forward to supporting Potr’s growth in the UK market.”

For more information about Potr and the GIMA Innovators’ Seed Corn Fund, visit the GIMA Buyer Lounge in Hall 9, stand H60-G61 at Glee 2024.

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For further information about GIMA and its wide range of member benefits, contact the GIMA Press Office on (01959) 564947 or info@gima.org.uk