Glee visitors get 'Get Petface’d'
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Visitors to the Petface stand at Glee are literally 'getting Petface'd' by having their picture taken.
The company is investing £250,000 in a campaign to take Petface to the next level – creating more consumer awareness of the Petface brand to drive repeat custom and make Petface THE pet brand retailers need to stock.
A new consumer advert gives Petface a unique identity in this crowded marketplace. It’s a fun mix of real animals and animation that’s sure to get consumers’ attention.
The company has also designed free standing display units to display the video in store and grab consumers’ attention, and available to all Petface stockists.
The new Get Petface’d campaign is designed to work with Petface Partner stores to:
- Create conversation – get consumers talking about Petface
- Drive consumers to ask for Petface products in store
- Inspire repeat custom and retailer-specific loyalty
Petface Partners involved in the scheme will be given a joint-branded triangular display unit featuring Get Petface’d and Petface in Your Community information.
Get Petface’d: Competition designed to get people talking on social media about Petface products. The Petface Partner gets return custom plus mentions on social media.
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