Altico turn heads with their show stopping natural feature pieces
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Altico reflect on what was a busy and fruitful Glee for the business, where they showcased over 60 new catalogue lines alongside a whole host of surprise ‘Glee Specials’.
Marketing Director Sarah Winn explains: “Product is always king when it comes to Glee, so we worked hard as a team to ensure that as much of our portfolio was on display as possible. Not only did it showcase the growing breadth of range we have to offer, but it made for a diverse and interesting stand that welcomed new and existing customers. We went all-out, launching new lines across every category, coupled with interesting merchandising layouts and impactful displays. In addition, our ‘Glee Specials’ programme really turned heads and attracted customers to the stand.”
Altico’s ‘Glee Specials’ programme featured around 20 ‘unseen’ and unique products, starting from as little as £24.99 up to £2,000. It included a stunning collection of ‘one of a kind’ Natural Stone Feature Pieces, Natural Drilled and Ornamental Monoliths and specialist ceramic self-contained Water Features.
Speaking of the programme, Owner Antony Harker added: “Our striking Natural Feature Pieces alongside our new Water Features drew interest and compliments from visitors every day of the show. We provided garden centre retailers with something very different and unique for next season and showcased our supplier capabilities in new ways for 2024. There’s always an expectation for newness at Glee, but our ‘Special’s’ selection presented garden centres with additional sales opportunities for the Landscape category that carry real store presence to entice shoppers in new ways.”
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