While recognising that online sales of garden retail products is still small (at 5%), Ian outlined his own person need for specialist shopping; the internet offering a range (and customer feedback) not readily available when walking into a conventional store.

His ‘wish list’ included the desire for an app on his phone which instantly sensed his presence near a product and as a result supply him with the relevant product information, options and review of performance.  “I can then decide whether to buy this item or order another (from a virtual catalogue) for delivery soon after”.

The challenge therefore for retailers, is to be able to offer this ‘specialist requirement’. Leaders at the meeting had a good starting point for their subsequent discussions.