The first Glee Gathering may be over but for one supplier, Primeur, the event continues to resonate following the company’s win at this year’s virtual Glee New Product Awards. Here the company digs a little deeper into what this win means, and why it will continue to focus on sustainability and bringing gardening to the masses.
Primeur is leading the charge for sustainable material usage, with recycled rubber its ‘weapon’ of choice. The company’s multi-award-winning Eco Garden range – made up of self-watering Tierra Verde planters, stepping-stones, garden borders and decking tiles – has been saving tonnes of rubber tyres from reaching landfill where they’d take upwards of 80 years to decompose.
This year the company has tapped into bestselling consumer trends and adapted the collection to include more grey designs which is very in vogue for both interior and exterior décor. The Railroad Tie stepping-stone (25 x60cm) is one such example.
Primeur’s Sales Director, Jenny Douthwaite, said: “Grey is the must-have colour in UK homes and gardens. Previously, our top-selling Railroad Tie stepping stone was only available in Earth, so adding a grey option for the new season will help gardeners to ‘get the look’ while doing their bit to help divert materials from landfill by putting recycled rubber to great use in the garden.
“As with the entire recycled rubber collection, the new grey Railroad Tie stepping-stone has been engineered for all-season durability – recycled rubber garden products are mould and mildew resistant, and they won’t fade, stain or rot. Plus, they’re easy to install as the stones are virtually indestructible and will not crack.”
It was the Railroad Tie in grey which helped Primeur to scoop its third consecutive Glee New Product Award, this year jointly receiving the award for the Garden Landscaping (Paving, statuary, garden buildings etc) category. Talking about the win, Jenny Douthwaite said: “We are absolutely honoured to receive such a positive response to our latest product innovations, particularly the new Railroad Tie Stepping Stone in grey. We’ve invested hugely into our Eco Garden range which the Railroad Tie forms part of, so to see our hard work being recognised by the industry is a great moment for us at Primeur.
“We firmly believe in the power of product ranges which highlight eco-friendly credentials and help consumers to make more sustainable purchasing decisions; decisions which we predict will drive consumer spend in the coming seasons as the impact of the Covid-19 pandemic inspires more people to not just garden, but to protect the world around them. We’ve no doubt that this latest Glee New Product award win will help to drive sales of our Railroad Tie, as well as the wider Eco Garden range of recycled rubber planters, stepping stones and garden borders, and are looking forward to working with our retail customers to increase sales of this multi-award winning collection throughout 2021.”
Jenny concluded by reflecting on the first Glee Gathering event. She said: “Whether it’s keeping in touch and networking, showcasing new product development or helping our retail customers better understand the successes of the season through sales and trend data, Glee is an incredibly important part of our annual strategy. Whilst we were unable to come together at the NEC, we believe there was real value to holding the virtual Glee Gathering. The event enabled the industry to share our experiences, showcase new products and network with buyers. We got a lot out of the event and are so pleased to also be walking away with our third consecutive Glee New Product Award.”
Find out more
To find more about Primeur’s full product range as well as how to join one of its new virtual showroom tours, please contact the team on 01274 518800 or email email@example.com