In This Issue
Welcome to the Glee Daily News 2020 Omnibus Issue
Glee Gathering receives great feedback
Vital hub for the industry
Virtual show is a big hit with Evergreen Garden Care
Glee New Product Awards – hosted by GTN
Triple success for Zest at Glee Gathering
Primeur enjoys thriving event
Vegetable & Seed Growing Kit a winning idea for 2021
Pleydell Smithyman – 2020 and beyond
Time to weave Korbond into your range
#FloralFriday for Greenfingers celebrated at the end of Glee Gathering week
Catch up on demand
The e-commerce conundrum: Creating sustainable online operations
Protecting and Supporting Our Most Values Asset: Our People
Product Showcases
The Landscaping Showcase
The Outdoor Entertainment and Decoration Showcase
The Garden Care Showcase
Behind the Scenes: Traeger Grills Talk Tech and Customer Experience at Glee Gathering
Perennial: here to help people in horticulture create better futures
Making your website your best salesperson
10 top tips for landing a fantastic range
The Grow Your Own Awards 2020: The Winners
Show success for Primus with double award win
EKJU proves popular over Glee
View the extensive Fancy Flames collection
British Meadow: a new ‘RHS Gifts for Gardeners’ collection from Burgon & Ball
READYBLAZE - Safer Firewood for 2020 and beyond
Vitax launch new products, new sizes and packaging
Micro-Grow launch a new display design for microgreens self watering microgreens kits including refills and tools
Bulldog Tools – made from FSC sustainable sources
Grilling with a Traeger is so simple
Growing with Hygeia has never been easier
Southern Trident launches 100% natural peat free coir compost with plastic free packaging
Sipcam launches new products for 2021 under the pioneering ecofective range
Fordingbridge canopy sets off transformation at Hilliers Marlow garden centre
Top of the class performance from Empathy
Send us your news and great ideas

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Primeur enjoys thriving event

The first Glee Gathering may be over but for one supplier, Primeur, the event continues to resonate following the company’s win at this year’s virtual Glee New Product Awards. Here the company digs a little deeper into what this win means, and why it will continue to focus on sustainability and bringing gardening to the masses. 


Primeur is leading the charge for sustainable material usage, with recycled rubber its ‘weapon’ of choice. The company’s multi-award-winning Eco Garden range – made up of self-watering Tierra Verde planters, stepping-stones, garden borders and decking tiles – has been saving tonnes of rubber tyres from reaching landfill where they’d take upwards of 80 years to decompose.


This year the company has tapped into bestselling consumer trends and adapted the collection to include more grey designs which is very in vogue for both interior and exterior décor. The Railroad Tie stepping-stone (25 x60cm) is one such example.


Primeur’s Sales Director, Jenny Douthwaite, said: “Grey is the must-have colour in UK homes and gardens. Previously, our top-selling Railroad Tie stepping stone was only available in Earth, so adding a grey option for the new season will help gardeners to ‘get the look’ while doing their bit to help divert materials from landfill by putting recycled rubber to great use in the garden.


“As with the entire recycled rubber collection, the new grey Railroad Tie stepping-stone has been engineered for all-season durability – recycled rubber garden products are mould and mildew resistant, and they won’t fade, stain or rot. Plus, they’re easy to install as the stones are virtually indestructible and will not crack.” 


It was the Railroad Tie in grey which helped Primeur to scoop its third consecutive Glee New Product Award, this year jointly receiving the award for the Garden Landscaping (Paving, statuary, garden buildings etc) category. Talking about the win, Jenny Douthwaite said: “We are absolutely honoured to receive such a positive response to our latest product innovations, particularly the new Railroad Tie Stepping Stone in grey. We’ve invested hugely into our Eco Garden range which the Railroad Tie forms part of, so to see our hard work being recognised by the industry is a great moment for us at Primeur.


“We firmly believe in the power of product ranges which highlight eco-friendly credentials and help consumers to make more sustainable purchasing decisions; decisions which we predict will drive consumer spend in the coming seasons as the impact of the Covid-19 pandemic inspires more people to not just garden, but to protect the world around them. We’ve no doubt that this latest Glee New Product award win will help to drive sales of our Railroad Tie, as well as the wider Eco Garden range of recycled rubber planters, stepping stones and garden borders, and are looking forward to working with our retail customers to increase sales of this multi-award winning collection throughout 2021.”


Jenny concluded by reflecting on the first Glee Gathering event. She said: “Whether it’s keeping in touch and networking, showcasing new product development or helping our retail customers better understand the successes of the season through sales and trend data, Glee is an incredibly important part of our annual strategy. Whilst we were unable to come together at the NEC, we believe there was real value to holding the virtual Glee Gathering. The event enabled the industry to share our experiences, showcase new products and network with buyers. We got a lot out of the event and are so pleased to also be walking away with our third consecutive Glee New Product Award.”

Find out more

To find more about Primeur’s full product range as well as how to join one of its new virtual showroom tours, please contact the team on 01274 518800 or email

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