Bord na Móna UK launches new products at Glee
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Bord na Móna UK will be launching three new products under its Which? endorsed Growise brand at GLEE this September. This follows the brand’s nomination as Best Buy by consumer ratings magazine, Which? Gardening in the raising young plants category. This has traditionally been the most challenging area for peat-reduced and peat-free growing media. Best Buy for raising young plants was the company’s Growise Multipurpose peat-reduced which was tested with a number of different plant types including pelargoniums where it achieved particularly excellent scores for colour, size and quality. At GLEE the company will be majoring on the Growise brand with a brand extension and three new specialist blend products.
Commenting on the plan, Charles Farmer, head of consumer for Bord na Móna UK said, “The Which? recognition has been great news for us and great news for peat reduction in general. It demonstrates that the performance quality of our peat-free and peat-reduced now outstrips that of conventional product in every area, including for the first time raising young plants. We have therefore decided to build on consumer endorsement and launch additional products into the range. “Bord na Móna UK is all about one stop shop, market leading quality peat-based and peat-free growing media that gives trade customers the reassurance of buying best in class, while ensuring that the consumer gets great results every time. Our mission is to ensure the consumer can buy the very best performing product whatever the task in hand and whatever their preference in terms of peat and peat-free.” Bord na Móna UK trades peat–reduced and peat-free growing media and soil improvers through garden centres nationally and is the largest own brand supplier of compost and bark in the UK. It is part of the Bord na Móna plc, which specialises in eco-fuels, growing media, recycling, resource recovery and renewable energy.
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