The UK’s number one supplier of decorative aggregates, Deco-Pak, will showcase a selection of new products and point of sale at Glee 2015 - designed to create 'retail theatre' and make it easier to improve sales of gardening and landscaping essentials throughout the 2016 season and beyond

Inspiration is the focus, and examples of how Deco-Pak aim to provide just that will be evident with the unveiling of new merchandisers shown with products in use, flanked on both sides by handy grab bags, and clear and concise point of sale displays. 

In recent years, garden retailers have seen a steep increase in competition from e-commerce, and the challenge is now with suppliers such as Deco-Pak to improve the odds for its retail customers.

Deco-Pak's general manager, Rod Slater says that retailers have an advantage over online businesses:  "When you compare online to bricks and mortar, for example, most people see the differences in terms of price and variety of products on offer.   But we can give customers something that online businesses are simply unable to provide; a hands on, tangible experience.  And if that is provided in a creative way - such as with our new display stands - the end result has the potential to breathe life into outdoor sales areas whilst also providing extra revenue from a peripheral yet essential product category."

Traditionally, growing media products such as pea gravel, potting grit and top soil are left to sell themselves - but consumers needs are changing and Deco-Pak is adapting to help its retail customers.

The new look displays are part of a recent branding overhaul for the growing media range.  Craig Hall, Deco-Pak's marketing manager, said:  "Most consumers don't like to ask how to use products in a specialist environment such as a garden centre, so we felt our Chelsea Garden Range of growing media would most benefit from being relaunched in this way.  Our durable high glossed packaging feature step-by-step guides, professional horticultural advice, and even links to exclusive YouTube content.  All of which is aimed squarely at better representing the quality and ease of use of our products for the consumer."

New products will also benefit - introducing the Eastern Stone Co.

Launching as a range for the first time, Deco-Pak's handcrafted rainbow sandstone water features and statuary will also feature inspirational displays as the range expands with new additions. 

Rod Slater added: "Displaying the Eastern Stone Co. range in this way will allow garden centres to sell these products in the most attractive way, whilst also creating valuable add-on sales from related products featured within the display."

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