Meadow View Stone have installed NEW POS merchandising at a selection of their stockists to test bed the return on sales leading up to Glee, which has reported some fantastic sales increases of up to 68%!

Sarah Hill, Marketing Director, stated: “Our innovative approach to POS and merchandising has yielded some great results for our stockists, transforming their sales areas and increasing sales values and turnover significantly, in some cases sales have increased as much as 68%!

"With the lowest return being an increase of 46%, the results have been incredible”. 

The new POS features excellent product photography that engages and inspires customers, whilst also strongly motivating up-selling opportunities into relating product sectors. Customers are delighted with the results, reporting a vast transformation to their sales area, and with an increase in sell through rates the products and merchandising are clearly performing. Furthermore, the average sales value per unit sold has also increased by as much as 17%, due in part to the higher value products having a good sell through rate.

Sarah stated: “Customers have been persuaded to stock lines to fill space on the basis that similar products of this nature have sold well in the past, however product saturation with similar like for like products on an equal price point means that one product is cannibalised at the expense of another, with a stalemate of slow moving lines.  

"Advising customers to think about careful product placement and offering more product variety, at varying price points, has proven that the unit sales value can be increased as well as offering a wider variety of products. 

"In particular we have seen huge success with our wide selection of on-trend grey products from our Weathered Stone Paving to Polar Ice Chippings, both of which have experienced record sales and are well placed to react to the demand for customers seeking a more contemporary look. 

"The demand for more muted urban colours, such as grey, heavily influenced our product launches last year at Glee. It’s been great to see the sales spikes as a result of this demand, which has been reflected in everything from choice of outdoor furniture to paint - the UK is certainly looking at Grey as their number one choice.”

The new POS and merchandising will be unveiled at Glee on their stand 19C30-D31. 

Meadow View are inviting all customers to visit their stand and enjoy a drink within their hospitality area and to take a look at how they are transforming and shaping the Garden Centre industry for the future.