In This Issue
Glee New Product Awards 2021 – Shortlists for Wednesday
Glee 2021 gets off to an amazing start
Glee New Product Awards shortlist revealed
Glee 2021 Show Guide available online
Day Two opening times
Evergreen to invest £7m in drive towards peat-free future
Don’t miss out – register for Glee now
Pot-mate scoops GIMA Innovators Seed Corn Fund
Evergreen Green Care launches three new product ranges
New ‘Project Bag’ from Altico
New look, new colours, new comfort: new improved Kneelo® from Burgon & Ball
New Horticultural Rainbow Eco Sand – raising money for NHS charities together
Great addition to high-quality Bulldog range
Impactful EASYLINE PoS designed to help retailers
Deco-Pak’s crazy golf at Glee holds important meaning for garden retailers
Striking range of Henry Bell wild bird care accessories
Woodlodge expands indoor offering
Tower debuts new outdoor living ranges at Glee
Leon Boots Co to donate part of Glee sales to Greenfingers
Hozelock launches innovative Easymix 2-in-1 composter
The professional grower’s best-kept secret
Norfolk Leisure turns up the heat
Help eco-savvy consumers refresh their gardens
High-quality range of peat-free, coir-based composts
Simple idea that can drive 10-15% trade up opportunities
Vitax continues to invest in organic for 2022
Town & Country reveal a brand-new kids’ range
Amazing year for Patio Black Spot Remover
Time-tested ranges of landscaping fabrics
Traeger Grills welcomes you to Glee
Quality gloves for the fashion conscious gardener
A quality product from a quality supplier
Nature Safe range extended with seaweed-based pest control range
Natural palm leaves turned into sustainable tableware
Not all topsoils are created equal!
Grow your card sales the easy way…
Westland leads the way in sustainable gardening
Impressive range of water features from Hamac Trading
PLEYDELL SMITHYMAN – It’s all in the Planning!
Zest innovates and strengthens
New products and expansion plans from Garland
Specflue offers something for every garden and budget
Versatile products from the Handy range
Why buyers won’t want to miss The Real Soil Company
Natural Green Clean...safer for the family and kinder to the planet
Honeyfield’s take 'eco' credentials to next level
Bloomin Amazing is a firmly establish bestseller
Kin launches exciting Clever Pots propagation innovation 
Taylors Bulbs Amaryllis and Christmas Gifts
READYBLAZE – A safer firewood brand
Algon: simple to apply and gives great results
EKJU approaching 30 and still growing strong
Mirror, Mirror on the wall…Primus reveals new collection
ARS Pruning reaching new heights
Yorkshire Flowerpots to showcase British made terracotta planters
HJ Hall unveils its first Loungewear range
Gro Expert brings professional strength plant feeds to garden market
Starring TV role for Protek products
Experience counts for EPoS specialists
Glee introduces COVID-19 Status Checks
Glee 2021: COVID-19 measures FAQ
Floral Thursday is back!
New date announced for next year’s Glee
Top reasons why plant buyers should visit the Glee Green Heart
Glee Daily News brings you all the latest Glee news
Get ahead of the curve with Glee bestsellers
Everything you need to know about PAW @ Glee 2021
Glee 2021 content programme details unveiled
Gardenex plays host to International Buyers’ Centre at Glee
Get your copy of GTN Xtra
Blue Diamond donates £10,000 for horticultural scholarships
10 reasons not to miss Glee 2021
Excited to be back at Glee - GTN September, Glee Preview Issue, on-line here
News Update
Glee 2021 Show Guide available online

The Glee 2021 Show Guide is now available in digital format as well as being a printed version available free at the exhibition. To view the online Show Guide click here.

Read your Glee Show Guide On-line here
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Glee Daily News Newsdesk:



Help eco-savvy consumers refresh their gardens
Stand 20C40-D41


The demand for eco-friendly, sustainable products has never been greater, as consumers carry a heightened awareness of their impact on the planet and are determined to make better choices. But, that doesn’t mean they are willing to compromise on style or creating the perfect aesthetic for their outside space. On the contrary; the pressure is now on for retailers to provide customers with outdoor products that capitalise on key décor trends, whilst reducing users’ carbon footprints and easing their conscience. Fortunately, Primeur boasts such a range – from easy-install decking solutions, to chic indoor and outdoor planters, all made from recycled rubber and currently flying off the shelves – meaning stockists can help boost their bottom line, whilst helping their customers do more for the environment. 


All decked out

Creating flexible outdoor spaces that cater to different lifestyles is very much on trend right now, with decking used to zone areas in gardens and on balconies, adding more interest and functionality. For so many, time and money is also at a premium now that lockdown life is over, which is why solutions that offer savings on both those things will always be a hit with customers. 


Shoppers who already have decking in place but want to revamp it quickly will love Primeur’s EZ Tile range. The interlocking floor system allows users to renew any outdoor living space in a matter of minutes, delivering an attractive and robust, maintenance-free surface that offers impressive durability and extreme weather resistance. 

Available in a wood-effect Cosmopolitan finish and Mosaic, which is styled to look like tiled flooring, not only does this collection completely transform outdoor areas but its green credentials are fantastic too. 


EZ Tiles are made entirely using recycled rubber tyres, utilising a waste material that would otherwise take at least eight decades to break down in landfill, but also making the tiles virtually indestructible. The beauty of this recycled material is that it will not crack, fade, stain or rot and, yet, it is non-toxic, making it safe for use on lawns and in gardens with children and pets – something that should tick all the right boxes for today’s modern gardener. With 19.25million tonnes of rubber tyres produced globally in 2019, socially-conscious shoppers will embrace a range that transforms this prolific waste material into attractive products they can use to elevate their garden or balcony.


Those looking to install new decking and flooring in the garden, will be inspired by the easy-fix MultyDeck™ range from Primeur, which allows users to build decking, lay pathways, and create seating and patio areas rapidly, without the need for a wooden framework. 


Brand new for 2022, the versatile product offers a ‘floating deck’ design and can even be used under sheds, bin tidies, greenhouses and hot tubs. MultyDeck™ doesn’t require any specialist tools or know-how; significantly speeding up a number of outdoor projects and making them cheaper and more accessible for those with a limited DIY skillset. Products are supported by simple installation videos that customers can view online, with complete step-by-step guides and instructions. 


Like EZ Tile, this range also taps into consumers’ desire for eco-friendly garden products, as each decking plate’s channels are manufactured from recycled rubber and, therefore, boast the same qualities and outstanding durability as other Primeur’s eco lines, whilst responsibly reducing the amount of rubber that goes to landfill.  


Merchandising units clearly communicate key benefits to customers and demonstrate just how quick and easy they are to lay, whilst also flagging up the important eco messaging and use of recycled material.



Profitable and planet-friendly planters

What better way to advise customers dress their decking areas, patios and balconies than with a selection of elegant and on-trend planters. Even better, is an award-winning range that repurposes rubber waste and turns it into something that, not only looks good but also helps plants to thrive. 


That’s exactly what you get with Primeur’s Tierre Verde collection. In fact, two medium Tierra Verde planters save one tyre’s worth of scrap rubber from landfill, giving gardeners the confidence that they are making a positive impact by buying into this collection. To put this into context, Primeur has repurposed more than 5,000,000 tyres over the past year alone, thanks to its recycled rubber ranges. 


And, again, your customers won’t have to compromise on performance because, not only do these stunning planters make a style statement and a difference to the planet, the rubber used to make them offers added benefits, acting as insulation to help protect roots from seasonal temperatures. Eco-innovation allows these show-stopping planters to withstand temperatures of -50˚C to +50˚C, as well as guaranteeing they won’t crack or disintegrate. 


A clever self-watering reservoir makes life even easier for busy gardeners, who want great results but don’t have the time or know-how to maintain their plants as well as they would like. A handy drainage plug gives the option of using planters indoors or out, tying in perfectly with the trend for blurring the lines between inside and outside spaces.


Thanks to the wide variety of designs available in a host of sizes, customers are guaranteed to find something to suit their space and the look they want to achieve. From modern, clean lines, to traditional designs and textured finishes, all supplied in slate or steel grey colourways, there’s something for everyone. 



Whilst larger models are selling well, smaller sizes have also been introduced to cater for the nation’s ever-growing love of houseplants. 

The Sonata collection has, in particular, proved popular this past year, as customers favour the sleek, geometric design and choice of upright style or trough shape. Brand new for 2022 is the beautiful Flamenco planter, with its modern cylindrical pedestal design; also expected to be a top choice.


Another huge perk for retailers is that, unlike traditional stone or ceramic pots, Primeur’s rubber pots are unbreakable and don’t suffer the same risk of damage in transit or while on display in store, which is great news when it comes to reducing costly stock shrinkage.

The full range of Tierra Verde planters is effectively supported by pallet merchandising units, complete with high-impact pallet skirts that stop shoppers in their tracks, thanks to striking lifestyle photography and prominent highlighting of key benefits and eco-friendly messaging.   


Find out more

To find more about Primeur’s full product range and to discuss your tailored product needs, please contact the team on 01274 518800 or email


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