The Willow Wand ticks so many boxes for current and future trends making it a strong contender for most of the themes shaping the content within the 2019 Retail Lab at Glee.
Top of the list is one of the main themes entitled ‘Do it Yourself- and have fun’ and its ‘Do Nothing Garden’. Planting of the Willow Wand couldn’t be quicker or easier: no digging needed, simply insert into the soil or compost, firm well, water… and walk away! Within as little as six weeks the stunning symmetrically woven living stem magically sprouts a topiary crown. Just water the base and trim the top for a real conversation piece.
Whilst our Wands can’t manage the conjuring trick of saving the world singled-handedly, it’s certainly giving it an incredible go. Nurturing Nature – the second theme of the Retail Lab in 2019 - is right at its core.
- Grown sustainably on precious wetland habitats here in the UK, using the age-old practice of coppicing.
- Handcrafted into living but dormant Wands so no heavy pots to transport to or from the garden centre.
- One of the very top wildlife friendly plants in the garden once planted
The Willow Wand really has put a superb modern twist on the most traditional and nature-friendly of native plants. Whether planted in traditional garden settings or providing inspiration for the urban green city, the Wand can help blur the lines between the outdoors and indoors when grown on patio, decking or terrace, either as specimen plants or startling standard hedge dividers to flexibly delineate spaces.
And if all that wasn’t enough, the Wand is simply perfect in the Plant Gift Shop – another exciting concept within the Retail Lab during 2019. With ultimate portability, innovative concept design, and a range of price points, it makes a fantastic impulse purchase or gift, either in its own right or paired with added value lines such as decorative containers.
Strong branding and marketing presence help drive demand and our striking self-contained trolley display unit seals the deal. Fully merchandised and taking up less than 0.5m2, simply roll into position and start selling!
About Willow Wand
Hardy Willow Wands are hand-crafted in the UK from nine living willow stems, each expertly selected by the company’s master weavers. The finished product – a stunning symmetrical wand that forms an eye-catching feature in any garden – is woven by hand with impeccable accuracy and skill.
Stems of the Willow Wand remain fixed at the same height, but over the years they’ll graft together and become one single willow trunk, while retaining a beautiful twisted decorative effect.
In as little as six weeks after planting, decorative stems of the Willow Wand will have grown a delightful topiary crown. All gardeners have to do is trim the crown into any desired shape – no expertise is needed. Wands create wow factor when planted as a centre piece, in groups or to form standard decorative hedging. They’ll thrive in sun or shade.
For more details call 0330 120 0604 or email info@willowwand.co.uk
