Award-winning gardening brand Briers has never been one to stand still in the market. It’s commitment to providing high quality, affordable products remain at the heart of Briers, whilst always looking to innovate with its designs, product categories and shopping solutions.

At this year’s GLEE, Briers are excited to launch, not only a range of new products and designs, but a new look for their branding as well.

“We’re putting user experience at the forefront of our packaging, allowing for easier shopping, merchandising and retail solutions,” says Head of Brand, Olivia Moores. “We’ve given our brand a fresh-faced makeover with a contemporary, simple design, allowing our fantastic products to take centre stage.”

Briers contemporary new look will initially be rolled out on its core range of gloves. The market leaders have introduced informative ‘Features & Benefits’ symbols and colour coded sizing, making it easier for both customers to shop by task, and retailers to organise their stock by style, task and price point. Even the design of the header cards has been given an innovative new shape, making it easier for shoppers to try on the gloves, and retailers to scan the barcode.

Briers continues to support retailers with its innovative and award-winning display concepts. New designs showcasing the new branding will maximise retail impact across all of Briers categories. Briers offers proven merchandising solutions and has a wealth of knowledge to be able to offer retailers a tailored merchandising solution for their shoppers.

Come and see the new collections on the Briers stand at Glee 8D50-E51. To find out more information about the UK market leading range of gardening gloves, footwear and accessories, please visit www.briersltd.co.uk