Johnsons - the Premier League’s lawn seed
Glee Stand 18H26-K27
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The Johnsons Lawn Seed team are offering plenty of product advice to visitors at Glee this year, as it’s revealed that 18 out of 20 Premier League clubs in the UK use seed supplied by Johnsons Lawn Seed/DLF.
With the Premier League being one of the most watched football leagues in the world – with 168 televised matches raking in a total of £5.14 billion* from domestic TV rights alone, the pitch needs to look its very best week in, week out.
18 out of 20 teams in the top tier of the English Football League use seed sold by Johnsons Lawn Seed’s parent company DLF. One of the latest developments in Green Lawn Technology is Tetraploid Ryegrass, which is extremely popular with professionals due to the fact it has four chromosomes as opposed to the standard diploid varieties which have two. This means that it’s possible to create a much thicker sward with less seed, and also provide the enhanced colour that they need to look good on TV. Arsenal’s Emirates stadium was recently re-built using the same grass seed sold in garden centres across the UK - better known as Johnsons Lawn Seed’s Quick Lawn, Any Time, General Purpose, Tuffgrass and Quick Fix. Rugby Through it’s links in supplying every major rugby stadium in the UK, Johnsons Lawn Seed’s range is at the forefront of every national game – such as those played at the Principality Stadium (ex-Millennium stadium) in Wales. The tallest building in Cardiff, at 300ft high it’s also the shadiest stadium in the UK, so it requires specialist seed that can more than cope in those situations. Suitable for semi and relatively shaded areas under trees and next to high walls and hedges, the consumer version of this unique mixture is Johnsons Lawn Seed’s Lawn Thickener. Its innovative Seedbooster® fertiliser coatings mean that any over sown areas regrow quickly and maintains its appearance and colour in dry conditions. Golf Greenskeepers use a mixture that features fine leaved, tightly woven creeping red fescues (Festuca rubra). The bestselling ‘Quick Lawn’ mixture features a fine leaved dwarf perennial - recently improved to provide even quicker establishment, with less mowing and better wear tolerance. Links course Princes Golf Club in Kent and Kingsdown Golf Club, the oldest in Wiltshire, are just two of the hundreds of clubs that rely on fescues and other grass varieties from the UK’s number one brand of lawn seed. Find out more Visit stand 18H26 – K27 to see all of Johnsons Lawn Seed’s product range, talk to the team about maximising retail sales opportunities and expert advice. You can also visit www.johnsonslawnseed.com for more information.
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