Briers has teamed up with Pantone, the world-renowned authority on colour, for its latest licensed range of gloves, accessories and metal ware. The latest licenced range addition confirms Briers’ top supplier credentials, having already launched exclusive garden gift ranges for William Morris, Julie Dodsworth and children’s favourite, the Gruffalo.
Instantly recognisable, with a wide unisex appeal, Briers Pantone range features three colour ways; Bluebell, Parsley Green and Rich Berry, each carefully chosen for their long-term desirability, timeless style and complementary nature.
Each of the three colour ranges has an Umbrella, Watering Can (4.5tr) and String in a Tin, with Allotment Boxes and Gardener Gloves in Rich Berry and Bluebell only. A Seed & Bulb Tin in Rich Berry completes the offering, alongside the Herb Pots and Stainless Steel Fork, Trowel and Secateurs set which both feature all three Pantone colours.
Briers CEO Jackie Eades said: “This new Pantone range is unlike anything currently in the Briers portfolio, yet it represents perfectly what we’ve always been working towards – great looking yet practical garden and outdoor products. The high standards set by Pantone has ensured a unique combination of functionality with true contemporary design-led styling. Pantone is a highly recognisable brand which offers retailers a real point of difference, appealing to a wider range of consumers, from core gardening to unique gift lovers.”
To find out more about Briers’ new Pantone collection, visit the team on stand 19H10, email hello@briersltd.co.uk or call 01963 269077.