Implementation of the new La Hacienda merchandising system in 2019 saw the successful expansion of the outdoor heating and cooking category in more than 200 garden centres across the UK.

Now for 2020, the brand has seen a complete redesign to give it even more appeal to style-conscious Generation X consumers who have time and money to invest in enhancing their outdoor living spaces.

The upgrade goes across branding, packaging and point of sale, plus the new, beautiful lifestyle imagery which is designed to inspire and excite shoppers.

There’s also a wealth of unique new products thanks to La Hacienda’s in-house design team - driving real innovation with seventeen new models including extensions to the trending oxidised firepits and a completely new contemporary range of clay chimeneas that will re-invigorate the segment.

And the brand has not deserted its’ quality-value approach either with the launch of the new Katori firepit which is destined to be a star of the show when it opens on Tuesday. It’s a stylish steel firepit, almost 90cm in diameter, with a great retail price below £200 and available on promotion for an even sharper deal.

The full range will be on show on the La Hacienda stand in hall 6 – part of the AMES UK group of companies exhibiting at Glee 2019.

E: sales@lahacienda.co.uk             

T: +44(0)1285 762060        

W: www.lahacienda.co.uk