If one name in the gardening industry is synonymous with sustainability, it’s Primeur. The multi-award-winning pioneer of affordable eco-friendly solutions has paved the way to a greener world for more than five years, with collections made from recycled rubber tyres and – more recently – recycled cellulose polymer.

Produced from recycled rubber tyres, the original collection includes an extensive array of Tierra Verde self-watering planters, Eco Way Stepping-Stones, EZ Borders and Easy Tile decking solutions. Exceptionally durable but also lightweight, UV/frost resistant and non-slip, easy to manoeuvre and install, there are plenty of reasons why Primeur keeps winning awards for this iconic range. 

Glee visitors can look forward to seeing perennial best-sellers alongside new additions in the planter and tile categories, plus exceptional new merchandising solutions and revamped packaging which elevates the range into the field of aspirational consumer lifestyles.

Retailers seeking integrated instore solutions will love Primeur's selection of merchandise units, which includes various wooden displays and pallets for borders and stepping-stones, all with waterproof signage, plus an indoor FSDU for planters.

Primeur Manging Director, Jenny Douthwaite, says: “We are incredibly excited about what we’re bringing to market at Glee this year and can’t wait to show visitors our sustainable new collections, line extensions and merchandising solutions. Primeur has been a pioneer in the field of eco-friendly gardening products for many years and you won’t find any green washing on our stand.  

“Sustainable technology is at the core of our ranges, which are constructed entirely from recycled waste materials. The full team is on hand throughout the exhibition to walk retailers through how they can enhance their offering to ‘green’ consumers with some of the most truly environmentally conscious products available on the market today. They can also rest assured that we are focused on supplying our products when they’re most needed, with short-lead times in every season.”

Find out more

To find out more about Primeur’s 2024 offering, please make a beeline for the team at Glee 2023. You can find them on stand in Hall 20, stand B22 – C23. To get in touch with the team please call 01274 518800, email sales@primeur.ltd.uk, or visit www.primeur.co.uk