Natural gardening brand, Empathy, is set to unveil a number of new products and updated packaging to buyers virtually during Glee 2020.

To further enhance the current range of class leading, eco-friendly and sustainable products that focus on reducing the need for synthetic NPK fertilisers and pesticides by improving soil and plant health naturally, the team will showcase a brand new liquid feed and starter product featuring rootgrow™ Mycorrhizal Fungi.

Following the successful launch of the Supreme Green lawn care range at the 2019 show and subsequent sales the company will also roll out its new striking white and green packaging design across another key product category. The new design will offer improved visual presence in store as the business moves towards a unified design that clearly communicate the key ingredients and the RHS endorsement.

Empathy’s Simon Taylor said: “Whilst the business has had an incredibly successful season we are now placing our focus firmly on 2021 and working closely with retailers to ensure we are providing the best service possible to their adapting businesses.

“We manufacture rootgrow™ Mycorrhizal Fungi and distribute all of our products directly via our facility in Kent, this means we can meet our customers' needs completely from developing themed packs such as the Summer Kits - which were specifically created for online retailers during lockdown - to delivering products directly to stores. 

“Myself and the team are looking forward to connecting with buyers virtually via the Glee Gathering, presenting the new products, discussing the fantastic link-selling benefits of our range and planning for a successful 2021.”

For buyers interested in setting up meetings with members of the Empathy team to discuss new and existing products please get in touch either directly via email or via the Glee Gathering. To view the current range of products visit rootgrow.co.uk