Integral to the new season collection from Primus, garden sculptures once again feature heavily with a further two ranges joining the coveted collection already offered. 2021 sees the addition of every child’s favourite - the GOOFASAURUS range of four fun, lovable dinosaurs with wobbly heads for added character.
This range perfectly complements the existing pre-historic collection but aimed at a younger audience.
Nine new zoo animal sculptures including the ‘roarsome’ Liam the lion and ‘snappy’ Brock the Croc are set to be collectables for any budding home zoo keeper that are all hand crafted and made using the highest quality metal that is all weather proof and rust proof.
Primus has quickly been recognised as a go to brand of choice and Steve Perry, Head of Marketing believes this isn’t just because of the products it offers to retailers but is also due to the investment the firm makes in improving the customer journey.
Steve said: “The last 18 months have been difficult for many, but we have used that opportunity to look at our whole operation and how we can improve the Primus range but also the customer experience. We have invested heavily in stock as well as both production and robotic warehousing so we are in a great position – being able to keep control of our stock and supply where others have found this really difficult.
“This should be music to the ears of retailers as we have autonomy of our supply chain now from product conception and souring materials right through to manufacture and to market through our valuable retailers.”
The investment in the robotic automation and factory is also complemented by a brand new, intuitive website from Primus with unrivalled functionality and user experience for retailers. For further details, visit the website www.primus.co.uk
Find us at stand: 7B34-C35