The UK’s premier supplier of lawn seed products, Johnsons Lawn Seed, is thrilled to be participating in Glee 2021 and can’t wait to introduce both new and existing customers to its updated product collection.
A long-term exhibitor at Glee, the Johnsons Lawn Seed team is especially excited to be unveiling its new digitalised packaging with scannable QR codes, designed to help guide customers in search of the perfect grass seed. The new look packaging retains Johnsons Lawn Seed’s distinctive and instantly recognisable branding, whilst also incorporating codes which facilitate the customer buying experience.
The eye-catching packaging taps into the booming trend for using smart phones and apps for all kinds of everyday tasks - especially shopping - with millions of customers keen to do further research online before making a purchase in store. Garden centres and other outdoor retailers selling products which require some degree of expert knowledge will love this new innovation from Johnsons, which will help them capitalise on the growing trend.
Consumer Manager for Johnsons Lawn Seed, Guy Jenkins: “We are hugely looking forward to seeing our customers face-to-face at the show once again. The past year and half brought many opportunities for our industry as many consumers have turned to gardening during lockdowns. The new developments we’re bringing to market will help retailers make the most of the growing trend for gardening amongst the new, tech-savvy consumers. Please come along to say hello and see what we have to offer!”
See Johnsons Lawn Seed in Hall 7 Stand B50-C51
Find out more
To find out more about Johnsons Lawn Seed products please visit http://www.johnsonslawnseed.com/product-range.aspx