In This Issue
Glee will be bursting with exhibitors and innovations
10 reasons not to miss Glee 2016
Customers drive business innovation at Kelkay
Glee New Products Showcase set to be the biggest for years
Johnsons Lawn Seed but not as you know it!
Green Heart proves to be a popular feature
Gift sector sees repaid growth
DJ Turfcare brings organics to Glee
Bayer Garden to fertilise the outdoor market for growth
Sipcam UK set to launch new ecofective range
Vitax super-sizes for Glee
Fallen Fruits set to wow
Walsall Wheelbarrow Company has Glee all boxed up
Garland/Worth Gardening will launch of over 100 new products at Glee
Get into the garden with Grange at Glee
Crest marketing investment pays dividends
Treadstone to launch Laura Ashley merchandiser at Glee
Fiskars PowerGear X - cutting edge tools for gardeners
Patterned pots deliver prize-winning results
Brundle prepares for biggest Glee experience yet
Charles Bentley expands portfolio with dropship service
WJ Group set to showcase anti-slip decking product
New gravel, birdhouses and fire pit planned for Glee
More innovation from Roundup with new look range
New identity for Bonningtons to be launched
Healthy and safety sorted by Southalls
Gardeco go 'Hand in Glove' with Rostaing
elho will be showing four key collections at Glee
Twenty new products from Wildlife World
New cutting tools enliven the autumn trade
New products to crown busy year for Stewart Garden
All the industry news, as it happens
Glee Daily News brings you all the latest Glee news - previews, live issues from the show and an omnibus edition
The team from GTN are proud once again to be the official media partners for Glee producing the Glee Planner, the Glee Show Catalogue and the Glee Daily News...
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Sipcam UK set to launch new ecofective range

A new range of environmentally sensitive feed, weed and control products from one of the world’s leading plant technology companies is launched making the best professional technology available to British amateur gardeners.

The ecofective range, from Milan based Sipcam, is made exclusively in Britain with the clear objectives to:

  • Be kinder to the environment compared to conventional products;
  • Include ingredients with favourable eco-toxicological and health and safety profiles and, preferably, using naturally derived ingredients;
  • Demonstrate excellent efficacy in use.

The range with accompanying in-store point of sale and marketing support will be launched at GLEE.  DECCO will exclusively handle all sales to UK garden centres and Sipcam UK will also unveil details of its high street retail partners.

The UK company has a team of eleven, with Matt Jones heading up retail and amenity. Matt has spent a career in the domestic pest and weed control market and was previously managing director of Doff Portland.   The technical team is led by Dr Anne Noble and Bob Hand specialists in plant nutrition and regulated products.

“We are taking a very long view, having recognised the opportunities and potential for our products in the British domestic garden market,” explains Matt.   “Sipcam is a €0.5 billion family owned business that has been trading for 70 years.   Our technology has been developed following many years of strategic R&D in cooperation with leading international universities.

“This provides us with a unique skills set in what is an already overcrowded market.  All research shows that British domestic gardeners seek environmentally responsible ways to help them.   Ecofective makes the bio-technologies we have developed available to them in attractive and easily useable forms.   This is particularly relevant now as an increasing number of pesticides, active ingredients and conventional chemicals are being withdrawn from the worldwide market, often due to environmental and safety concerns.”

Ecofective products are all produced to the highest international standards including ISO 9001 and ISO 14001 and meet all relevant EU and international requirements.  The full technical resources of Sipcam locally and internationally will be available to support new UK customers.

The range includes a non-pesticide ecofective Rose Defender to control aphids and powdery mildew with an added foliar feed. This is available in 1 Ltr RTU and as a 100 ml concentrate.  Weed Blast has a patented natural formula that gives visible results after one hour.   This is available as a one litre and four litre RTU.  

Other products in the ecofective range include a Path & Patio Weed and Moss Killer, a Bug Killer which is used extensively by organic farmers and growers, a non-pesticide Plant Defender and a 100% natural and organic Wonder Feed for tomatoes which is preferred by commercial organic growers.

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