Deco-Pak has recently ended a trading partnership with a major discount retailer. The decision behind this has been driven by Deco-Pak’s desire to create a strategy for the year ahead that is better reflective of its working ethos, and will see the market-leaders focus its attention on its traditional and independent garden centre customers.
The company’s commitment to driving sales and business profitability amongst its garden centre cutomers can be seen in the evolution of its Retail Theatre concept – just one of the ways in which the family run decorative aggregates specialist is looking to achieve its goal.
Feedback and sales figures shared with Deco-Pak by garden centre retail partners has provided the impetus for further developments throughout its core landscaping offering. Ranges including Heritage Stone Co., Eastern Stone Co. and the Chelsea Garden range, all demonstrate the next stage of the decorative aggregate specialist’s Retail Theatre evolution.
Continuing to push the boundaries of what is normally expected from landscaping staples such as gravel, bark, pebbles and compost. Deco-Pak’s garden vignettes, available to all retail partners, creates a unique optical illusion of a garden path leading up to a door. There’s space for potted plants and even hanging baskets, as well as other outdoor products all cross merchandised to match individual retailers’ varied offerings. Products available on garden vignette stands include the Chelsea Garden Range which now includes top soil, bark and John Innes multipurpose compost.
Weed ‘em and Reap!
Weed control fabric can take up valuable floor space, and is often hard for the customer to locate when browing outdoor sales areas. Deco-Pak’s unique decoratie aggreagates displays solves this issue with a dispenser that is situated in-between pallets. This aims to create easier add on sales and cross-selling opportunities, increasing sales across the category. The weed control dispensers are also accompanied by gravel sample trays over the relevant product to more effectively engage browsing customers who can sample the texture and colour of individual products.
Flexible garden and water feature displays come ready to plug and play – and can take up as little room as a single pallet space. Deco-Pak’s new display can be easily moved, formatted and height adjusted to create the ultimate water feature display. The flexible solution is completed with the ability to create a 360 degree visible display - or a three-way display by easily adding or removing back boards.
Mini sample bags
Mini sample bags are now available to display in any adjacent space next to palletised product, with these sample bags offering the ideal merchandising solution to save cannibalising stocked bags and allow customers to see and feel the product before purchasing.
Deco-Pak Director Rod Slater said: “In my previous life managing garden centres, I was always passionate about creating great looking sales areas inside and out, whilst also making sure retail space is as profitable as possible. By evolving the Deco-Pak Retail Theatre concept to include Garden Vignettes, sample bags and other creative merchandising solutions, we are continuing that theme and naturally seeing our market share increase as a result.”
Find out more
Visit www.deco-pak.co.uk,connect via twitter @deco_pak, or call the customer service team to find your nearest stockist on 01422 204394.