In This Issue
Andy McIndoe works with Kelkay to develop themed collections
Make sure you visit on the final day of Glee
Johnsons Lawn Seed gets recharged at Glee
It's another win for Briers at Glee!
Novelty planters create interest for Apta
Whitefurze launch new range of self-watering planters at Glee
Patio Allotment Packs are a winner for Taylors
New-look Meadow View Stone
Zest 4 Leisure showcase new range at GLEE
SkALE Greenwall wins Best Product at Glee
Glee New Product Awards - Full list of winners
Great British Cards raise £18,000 for industry charities
Diarmuid Gavin congratulates MossOff
Try a cocktail on the Halewood Wines & Spirits stand
Bord na Móna GroWise Fertiliser range launched
Introducing Pedigree Garden the new generation of tools from Bulldog that are a breed apart
Tildenet with Bosmere on board takes another stride forwards
Malcolm Scott Consultants launches new services and concept at Glee 2016
Training elves...that's our business
Frosts, Blue Diamond, B&Q, Gardensite and John Lewis are winners in the Glee Buyers Power List for 2016
New controls and feeds range meets growing demand for eco products
Treadstone Products launches new merchandising support
Compass offers award-winning solution to garden centre catering
Unique range of cool boxes from Think Outside
Weber lines up its biggest ever marketing campaign for Genesis re-launch
18-hour trip to Glee...all the way from the Falklands
Block Blitz brings paving back to life
Gardena unveils mobile control system for watering and mowing
Bonningtons customer wins VIP trip to New York
STV key stockists lock in to increased profits
Cadac launch serious BBQ for cooking in small spaces
Pruning steps up a gear with redesigned Fiskars lopper
TRAMONTINA CHURRASCO - The original from Brazil.
STILL – “The World’s Finest Gardening Gloves”
CPL introduce the next generation biomass fuels
GIMA 'Buyers Connect' proves popular
No slip ups for Protek when it comes to exterior wood finishes
They're Houseplant Happy at Empathy
A New Star from Creative Products
Elementi - The Art of Fire
Stanley - Job Done from NAP Brands
New Aquabrush will be a hit with gardeners and active lifestylers
All the industry news, as it happens
Glee Daily News brings you all the latest Glee news - previews, live issues from the show and an omnibus edition
 
The team from GTN are proud once again to be the official media partners for Glee producing the Glee Planner, the Glee Show Catalogue and the Glee Daily News...
Read more»
Facebook Twitter LinkedIn Del.icio.us Digg
Contacts for new stories

Editorial Contacts:
neil.pope@tgcmc.co.uk
mike.wyatt@tgcmc.co.uk
trevor.pfeiffer@tgcmc.co.uk


Advertising Contacts:
mandy.davies@tgcmc.co.uk
ben.greenwood@tgcmc.co.uk
alan.burdon@tgcmc.co.uk


Follow Us:


facebook  Twitter  Linked In


Andy McIndoe works with Kelkay to develop themed collections


Kelkay plan to take aggregates right to the centre of garden category sales with inspirational point of sale and cross selling opportunities.

Andy McIndoe, 25 times Chelsea Gold Medal Winner, has worked with the team at Kelkay to develop a series of themed collections designed to help consumers with great ideas for designing their own gardens.

For less experienced gardeners, who are frequently gardening in the much smaller plots of modern homes, Andy has worked on four core looks for the collections which are sure to appeal to almost anyone.

"͞To encourage younger and less experienced gardeners, retailers need to build consumer confidence and provide really easy-to-execute garden landscape ideas," said Andy McIndoe.

"Kelkay͛'s Aggregate range is a great starting point because it͛s so easy to get an instant solution to the most common landscape challenges. The range of Kelkay Collections I͛'ve created take the use of aggregates one step further, helping customers to understand how they can add other textures and plants to create a well-designed garden space."

Kelkay landscaping products feature in each of the collections which are designed to help create cross-merchandising opportunities in store and encourage customers to shop not only the landscape materials, but in plants and sundries too. Cleverly merchandised, they present a great opportunity to grow average project spends and provide inspiring ways to increase average basket values.

Antony Harker, Kelkay Managing Director added: "We are very pleased to be working with Andy whose experience and expertise in the design and care of gardens blends very effectively with our skills in sourcing and marketing the products. Together, we think we͛'ve created a compelling marketing opportunity that will drive category growth."
Facebook Twitter LinkedIn Del.icio.us Digg
Email Newsletter Software by Newsweaver