In This Issue
Glee will be bursting with exhibitors and innovations
10 reasons not to miss Glee 2016
Customers drive business innovation at Kelkay
Glee New Products Showcase set to be the biggest for years
Johnsons Lawn Seed but not as you know it!
Green Heart proves to be a popular feature
Gift sector sees repaid growth
DJ Turfcare brings organics to Glee
Bayer Garden to fertilise the outdoor market for growth
Sipcam UK set to launch new ecofective range
Vitax super-sizes for Glee
Fallen Fruits set to wow
Walsall Wheelbarrow Company has Glee all boxed up
Garland/Worth Gardening will launch of over 100 new products at Glee
Get into the garden with Grange at Glee
Crest marketing investment pays dividends
Treadstone to launch Laura Ashley merchandiser at Glee
Fiskars PowerGear X - cutting edge tools for gardeners
Patterned pots deliver prize-winning results
Brundle prepares for biggest Glee experience yet
Charles Bentley expands portfolio with dropship service
WJ Group set to showcase anti-slip decking product
New gravel, birdhouses and fire pit planned for Glee
More innovation from Roundup with new look range
New identity for Bonningtons to be launched
Healthy and safety sorted by Southalls
Gardeco go 'Hand in Glove' with Rostaing
elho will be showing four key collections at Glee
Twenty new products from Wildlife World
New cutting tools enliven the autumn trade
New products to crown busy year for Stewart Garden
All the industry news, as it happens
Glee Daily News brings you all the latest Glee news - previews, live issues from the show and an omnibus edition
The team from GTN are proud once again to be the official media partners for Glee producing the Glee Planner, the Glee Show Catalogue and the Glee Daily News...
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Bayer Garden to fertilise the outdoor market for growth

Making an exciting return to Glee, Bayer Garden will reveal its new strategy for growth in outdoor plant foods category.  The company is home to three of the strongest brands in the sector, known and trusted by consumers and garden retailers alike:
  • Greatness grows from every drop: Baby Bio® is the most recognised high quality liquid fertiliser available.
  • Feeding the garden since 1960: Phostrogen® is trusted and recognised by gardeners everywhere.
  • The rose care brand leader: Toprose already accounts for over 45% of the rose food market.
Based on detailed consumer insight, the company has identified real potential for growth in the sector.  

“We know 30%* of plant owners don’t feed at all,” said Christina Bouzala, Group Brand Manager at Bayer Garden.  “These people aren’t confident about what to feed and how, and when they go in-store to find out more, the fixture can cause them more confusion.

“This is a huge missed opportunity for garden care retailers, but it gets bigger still when you focus on pots and containers.   Once the nutrients in the compost of pots and containers are exhausted, plants can produce far more blooms when fed regularly. Yet of the 90% of gardeners who express a preference for growing in pots, only 55%* use a feed!

“At Glee we’ll reveal our strategy for outdoor plant foods, which will help retailers further grow their business in this market, with exciting new products, whilst always having in mind the end benefit for the consumer.”

In 2016 Bayer Garden launched the Baby Bio® Big Boost Challenge.  It is bright, colourful and clearly shows the benefits of feeding with Baby Bio® Outdoor. The Challenge encourages consumers to get ‘hands-on’ with the product and see the difference it makes to their pots and garden– a small watering change for BIG flower gains!

Phostrogen and Baby Bio are registered trademarks of Bayer CropScience Ltd.
*Shopper Centric 2015


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