Leading landscape product supplier Altico announces the launch of its Promotional Decorative Aggregates range, designed to help retailers drive increased volume and maximise cash margins.

In a bid to make ‘best-selling lines even better’, Altico has created a new show-stopping promotion that combines both Core and Premium Decorative Aggregates, with hard to beat added value offers.

Their promotional range includes chart-topping volume lines such as Cotswold Stone and Blue Slate 40mm, as well as high performing Chippings and Pebbles to give retailer customers sales confidence, whilst trading consumers up. Two new Premium lines have also been introduced to add further depth to their 2025 range.

Each promotional product has a striking Buy 2 Get one FREE offer, making them exceptional value for money, and carries eye-catching packaging and POS to stop shoppers in their tracks.

In a promotion that Altico advise is ‘deliberately geared towards driving impulse sales’ their Decorative Aggregate offer presents retailers with new opportunities to increase volumes in key seasonal periods as well as maximise sales from the store entrance. 

Speaking of their development, Commercial Director Richard Pyrah said: "We continuously gather and act upon customer feedback to refine our product offer. Quality and cost-effectiveness remain key areas of importance to retailers and shoppers alike, and felt there was something lacking in the current Decorative Aggregate market that combined this.

"With consumers comparing prices and looking for deals, but still expecting a quality standard, we’ve worked hard to ensure our new Promotional range ticks all those boxes. We’re excited to unveil the range at Glee and to get in front of customers to help them drive increased volumes next season."

To find out more, please visit the Altico stand at Glee: 7C60-E61