Glee was under the spotlight on the first day of the show on BBC’s Breakfast programme. Fronted by presenter Steph McGovern, leading garden industry figures were interviewed during a live broadcast from the halls.
Regular updates from Steph featured throughout the three-hour show, with talking points that included the latest gardening trends and insights, new product launches and debate on how to engage with the younger gardener.
Duncan McLean, buyer at Wyevale Garden Centres, was interviewed by Steph on the garden retail market, whilst Sheila Hill, UK general manager of Scotts Miracle-Gro also did a piece to camera discussing the latest trends.
Romeo Summers gave viewers a tour of the new Retail Lab @ Glee and its interactive hubs focusing on Family, Community, Re-Wilding and Well-being and how the public can be inspired by gardening with the latest products. George Williams of SmartPlant also gave a demonstration of the SmartPlant app, innovative technology that enables the consumer to identify plants and receive advice and how to care for them.
The coverage also included Matthew Appleby of Horticulture Week, who was interviewed from the industry viewpoint.
Trevor Pfeiffer, director of GTN, was interviewed twice about Glee New Products. He was spotted on TV by son Robert and grandson Arthur (aged nine months) - see picture below.