Sipcam Home & Garden are leading the way in sustainable packaging with flagship brand ecofective®, asking retailers to ‘Bin the bottle’ by picking up a pouch!
In an industry first, the ecofective® range take a leap forward to flexible pouch packaging across its entire range, breaking the norm of plastic bottles and giving retailers a wonderful opportunity to support sustainable solutions.
Less Plastic, Less Energy, Less Waste
Now gardeners can make the right choice for the planet and bin rigid bottle’s once and for all by using Organic Superfood liquid feeds. Supplied in 1.2 litre flexible pouches they use up to 70% less plastic compared to that of a rigid plastic bottle. The flexible pouch is more compact and lightweight than a rigid bottle and consumes less energy throughout its lifecycle, resulting in less waste to collect, sort and recycle!
A stand-out addition in 2024 was ecofective® Slug Stoppa, a first to market spray pouch that protects plants from slugs and snails, without hurting them. Slug Stoppa is a joy to use with the ergonomically designed ‘thumb pump’ trigger attached to a flexible pouch that has up to 55% less plastic than a conventional rigid spray bottle.
Due to the success of Slug Stoppa spray pouches, there are three brand new additions to the ecofective® range in this format. Bug Stoppa controls greenfly, blackfly, spider mite, scale insect and more. Disease Stoppa shields plants against common diseases including powdery mildew by creating an invisible barrier against disease spores. Rose Defender provides nutrients for vibrant healthy roses whilst also controlling bugs and mildew.
Additionally, for those who want to re-use their Slug Stoppa trigger, they can now purchase the new Slug Stoppa Replacement Pouch which attaches to the existing trigger, saving the consumer £1 when compared to buying a brand-new spray pouch.
Less Waste More Impact
As well as providing environmental benefits, ecofectives pouch packaging has a high impact in store using the entire surface area for branding, resulting in a seemless attractive design. The pouches are also weather-proof allowing merchandising in both indoor and undercover outdoor environments, lending them to link sale opportunities. Whilst having fantastic on-shelf appeal, there are also merchandising displays and POS options available to give extra sales support.
View these and the new pouch range in person on stand 7D40-E41 at Glee Birmingham where you can talk to the Sipcam team about how you can ‘Bin the Bottle’ and pick up a pouch!
