In This Issue
Glee will be bursting with exhibitors and innovations
10 reasons not to miss Glee 2016
Customers drive business innovation at Kelkay
Glee New Products Showcase set to be the biggest for years
Johnsons Lawn Seed but not as you know it!
Green Heart proves to be a popular feature
Gift sector sees repaid growth
DJ Turfcare brings organics to Glee
Bayer Garden to fertilise the outdoor market for growth
Sipcam UK set to launch new ecofective range
Vitax super-sizes for Glee
Fallen Fruits set to wow
Walsall Wheelbarrow Company has Glee all boxed up
Garland/Worth Gardening will launch of over 100 new products at Glee
Get into the garden with Grange at Glee
Crest marketing investment pays dividends
Treadstone to launch Laura Ashley merchandiser at Glee
Fiskars PowerGear X - cutting edge tools for gardeners
Patterned pots deliver prize-winning results
Brundle prepares for biggest Glee experience yet
Charles Bentley expands portfolio with dropship service
WJ Group set to showcase anti-slip decking product
New gravel, birdhouses and fire pit planned for Glee
More innovation from Roundup with new look range
New identity for Bonningtons to be launched
Healthy and safety sorted by Southalls
Gardeco go 'Hand in Glove' with Rostaing
elho will be showing four key collections at Glee
Twenty new products from Wildlife World
New cutting tools enliven the autumn trade
New products to crown busy year for Stewart Garden
All the industry news, as it happens
Glee Daily News brings you all the latest Glee news - previews, live issues from the show and an omnibus edition
The team from GTN are proud once again to be the official media partners for Glee producing the Glee Planner, the Glee Show Catalogue and the Glee Daily News...
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Green Heart proves to be a popular feature
Plants remain the green heart of any garden retailer, which is why Glee’s very own Green Heart has proven to be such a popular part of the exhibition since its formation in 2014.

Returning once again in 2016, the show’s organisers – i2i Events – share 10 reasons why plant buyers can’t afford to miss this year’s Green Heart.

1)    Optimise profit potential of seasonal plants - with seasonal plants being more topical than ever, the Green Heart represents an opportunity to buy high impact lines for immediate delivery and sales through tills.

2)    Get inspired – addressing key demographics and providing interactive tours, the Green Heart has a wealth of content to inspire plant buyers and retailers alike. Developed in association with The HTA’s own reports and brought to life by the HTA’s Market Information Manager David Denny, the Green Heart will address three unique consumer profile areas: Gardening Elders, Garden Proud and Family Focus. These profiles will be recreated as three large product areas, drawing product inspiration from across Glee’s eight core sectors. Demonstrating cross merchandising, these inspirational displays will add real and tangible value for visiting retailers, and help them identify ways to reach out to key consumers at the point of sale.

3)    Network & learn - learn about the latest trends in plant sales and access the newest varieties and new-for-2017 addition whilst networking with industry colleagues in one convenient location.

4)    View complementary products – whilst at Glee don’t forget to visit the wider show, using the time to catch up with compost, fertiliser and chemical suppliers to ensure you are up-to-date with the ever changing ranges and supporting legislation surrounding these core sellers.

5)    Linked sales and cross merchandising inspiration – Green Heart will demonstrate how to link sales and create successful cross merchandising opportunities through some exciting interactive content. Led by The Garden Works’ independent garden centre consultant, Kevin Waters, the Green Heart will benefit from an increased interactive and live element in 2016.  Each day Kevin will lead three guided tours around the Green Heart to demonstrate how cross merchandising can highlight a continual year-round association with the plant offer. Showcasing how plants can take centre stage, Kevin’s tour will inspire action by giving ideas, help to make the buying decision easy, and ensure subsequent success for the customer, through linked sales ideas from across the retail floor. 

6)    Show-only deals - benefit from buying ‘show only’ deals, gaining extra margin and impulse sales potential for your store.

7)    Brainstorm – use your time to share your ideas with growers, helping both parties to sell more plants to boost overall sales and profits.

8)    Look ahead to 2017 - meet with both UK and international growers to find out more about their plans for the 2017 season.

9)    60+ plant suppliers – this year over 60 plant suppliers, growers and breeders will be showcasing their 2017 ranges and recent introductions within the Green Heart.

10) Follow-up on NPS conversations - finalise details with new contacts initiated at the National Plant Show.

Key names already confirmed for the Green Heart include Chessum Plants, Quality Ornamentals, Javado, Anglia Group of Nurseries, New Leaf Plants, Chamberlain Nurseries, Chapel Cottage Plants, Channel Island Plants, Kilworth Conifers, Gardeners Kitchen, Topbuxus B.V., and Wyevale Nurseries. New exhibitors for 2016 include Armlee Nurseries and Butters Group, suppliers of houseplants, garden plants and planted materials to supermarkets and garden centres.

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