Last December, 10 year old Aidan Parmar visited the Briers headquarters in Somerset to create his competition winning glove design. At Glee 2017, retailers will get the chance to further the Leicestershire boy’s dream, by stocking the product alongside other brand new kids garden products being launched.
The fun new glove design features cartoon gnomes and an imaginative pattern handdrawn by Aidan himself. The £2.99 RRP glove will join five others in the range and help to raise funds for the children’s hospice garden charity, Greenfingers.
Nilesh Parmar, Aidan’s father, said: “At first I was a bit worried we would not find a solution to help my son after his prize did not come through from another glove and footwear brand. So when I saw Aidan sit down with the team from Briers I felt proud but also relieved that we could finally come to a happy conclusion!”
Briers Kids range remains the largest fully compliant range in the UK, and is set to grow further with new additions such as the Briers Kids Table, Chairs and Parasol Set (RRP £34.99).
Keeping in line with the rest of the range’s bright orange, green and blue colour scheme, this product features steel frames and tough double-stitched fabric. It’s suitable for outdoor use whatever the weather - although it can be folded away easily when it rains!
The set comes with two Briers Camping Chairs (RRP £7.99) which are also available separately, ideal for using in the garden or on the campsite. Allowing babies and toddlers to join elder siblings, the Briers Kids Picnic Blanket (RRP £11.99), 118 x 100cm, is made from super-soft fleece, is machine washable and rolls up with a Velcro flap and handle for easy transportation.
To add to the party, why not throw in some of Briers Kids Windmills (available in large RRP £5.99 and small RRP £3.99), fun for young children taking their first steps outside.These can also be placed around the garden as decoration at children’s parties, together with Briers Kids Farmyard Character Bunting, Windsocks and Windspinners.
And when playtime’s over, there’s the Kids Boot Bag (RRP £7.99) which offers a practical solution to messy boots in the car or home and teaches kids to take care of their possesions. The Velcro secured flap features a joined double zip for easier access. Ideal for storing Briers Kids Bright Boots or Kids Bright Clogs.
All products available from Briers trusted garden and home stockists or available online at https://www.briersltd.co.uk/collections/kids
Award winning POS
Briers attend Glee after having won Best Point of Sale and The Gardenex Export Achievement at the 2017 GIMA Awards. The award for Best Point of Sale was specifically for the kids range merchandisers, which retail experts praised for being able to deliver in a compact footprint, and robust enough to withstand the retail environment. The display concept offers retailers flexibility to choose their ranges, and to cater for their customers with different product mixes. The Export Achievement award was given in recognition of Briers doubling export sales in 2016/2017 compared to that of the year before, partly due to the universal appeal of the kids ranges.