In This Issue
Andy McIndoe works with Kelkay to develop themed collections
Make sure you visit on the final day of Glee
Johnsons Lawn Seed gets recharged at Glee
It's another win for Briers at Glee!
Novelty planters create interest for Apta
Whitefurze launch new range of self-watering planters at Glee
Patio Allotment Packs are a winner for Taylors
New-look Meadow View Stone
Zest 4 Leisure showcase new range at GLEE
SkALE Greenwall wins Best Product at Glee
Glee New Product Awards - Full list of winners
Great British Cards raise £18,000 for industry charities
Diarmuid Gavin congratulates MossOff
Try a cocktail on the Halewood Wines & Spirits stand
Bord na Móna GroWise Fertiliser range launched
Introducing Pedigree Garden the new generation of tools from Bulldog that are a breed apart
Tildenet with Bosmere on board takes another stride forwards
Malcolm Scott Consultants launches new services and concept at Glee 2016
Training elves...that's our business
Frosts, Blue Diamond, B&Q, Gardensite and John Lewis are winners in the Glee Buyers Power List for 2016
New controls and feeds range meets growing demand for eco products
Treadstone Products launches new merchandising support
Compass offers award-winning solution to garden centre catering
Unique range of cool boxes from Think Outside
Weber lines up its biggest ever marketing campaign for Genesis re-launch
18-hour trip to Glee...all the way from the Falklands
Block Blitz brings paving back to life
Gardena unveils mobile control system for watering and mowing
Bonningtons customer wins VIP trip to New York
STV key stockists lock in to increased profits
Cadac launch serious BBQ for cooking in small spaces
Pruning steps up a gear with redesigned Fiskars lopper
TRAMONTINA CHURRASCO - The original from Brazil.
STILL – “The World’s Finest Gardening Gloves”
CPL introduce the next generation biomass fuels
GIMA 'Buyers Connect' proves popular
No slip ups for Protek when it comes to exterior wood finishes
They're Houseplant Happy at Empathy
A New Star from Creative Products
Elementi - The Art of Fire
Stanley - Job Done from NAP Brands
New Aquabrush will be a hit with gardeners and active lifestylers
All the industry news, as it happens
Glee Daily News brings you all the latest Glee news - previews, live issues from the show and an omnibus edition
The team from GTN are proud once again to be the official media partners for Glee producing the Glee Planner, the Glee Show Catalogue and the Glee Daily News...
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Johnsons Lawn Seed gets recharged at Glee
Find out more at Glee 2016, stand 18H26-K25

In an exciting move Johnsons Lawn Seed is launching its recharged branding at Glee 2016. Waving goodbye to its old packaging design which has graced the shelves of retailers for the last decade, the new look Johnsons Lawn Seed will mark a new era for the UK’s favourite consumer lawn seed provider.

Born from a desire to create something new and exciting for the garden retail market, as well as a direct result of ongoing feedback from a number of focus groups and consumer research, Johnsons Lawn Seed’s new look offers something completely different to what is currently already available.

With a strong colour palette, the new packaging takes a step away from the green colours that dominate garden centre shelves and creates an eye-catching display with its charcoal grey and accent colour collection, which directly correlates to each product in the range. With updated front of pack information, plus an easy to understand seed data section, it has never been easier or quicker for consumers to make educated purchases at the point of sale.

Each pack also features a QR code which, when scanned, leads consumers to Johnsons’ quick advice YouTube videos, plus each box comes complete with a re-sealable side, increasing its shelf-life.

Guy Jenkins from DLF, Johnsons Lawn Seed’s parent company said: “The redesign of the packaging has been a work in progress for some time. It was important that we got it right, which is why we have taken our time to consult with the latest market research and consumer focus groups, as well as working with our retail customers to create a style and look that met the combined needs and wants. Our new packaging is slick, contemporary and creates a real point of difference within the retail environment. What’s more, it makes it easy for customers to find the right lawn seed for their gardens simply by glancing at the front of the box! We hope the industry loves it as much we do!”

To match the new packaging, the Johnsons Lawn Seed stand at Glee 2016 (18H26-K25) has also been updated. Featuring aspects of the fun consumer advertising artwork that has been created for the 2017 season, the new stand will be the perfect backdrop for the new packaging. A special ‘recharged’ giveaway will also be taking place throughout the show to help celebrate this exciting milestone for the brand.

Green Lawn Technology

Johnsons Lawn Seed’s new packaging comes at a time when the company has been heavily investing in the product inside the box. Earlier this year, the company brought to market one of the most exciting lawn seed innovations for many years.  Rolled out across its General Purpose, Tuffgrass, Quick Fix and Quick Lawn products, the new formula lawn seed represented a significant evolution within lawn seed technology. Marked as ‘Green Lawn Technology’ on the new packaging, Johnsons Lawn Seed will be investing time and effort in 2017 to further communicate the benefits of this new technology to end users.

Guy Jenkins added: “We are passionate about delivering a product that achieves real results for customers. Our ‘Green Lawn Technology’ has been developed through years and years of dedicated R&D. Put simply this new technology means that a lawn grown from our seed will benefit from a number of time and money saving benefits – including quicker germination and establishment, the ability to sow at temperatures as low as 3°C, improved colour, better drought tolerance and the need to water and fertilise less regularly compared to other lawn seed products. This new technology really is a game changer, and we’re excited to continue to roll this out into the market”

Find out more

To find out more about Johnsons Lawn Seed, visit, email, or telephone (01386) 791113.
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