Consistent with their mission to make the outdoor landscaping area of the garden centres just as attractive and inspiring as the inside, Kelkay have brought together a range of landscape accessories under a single attractive and compelling brand, The Landscape Project.
The Kelkay aggregates and Borderstone paving ranges enjoy eye catching display units which have helped to put the outdoor merchandising area of garden centres right at the heart of the shopping experience. Kelkay have really set the bar for displaying heavy, dirty and difficult landscaping products in a most attractive and inspirational way. So it makes sense to draw together all the other accessories and sundry items that consumers need to complete their projects.
Weed control fabric, gabions, gravel pave systems, sealants and jointing compounds will all be brought together and key lines supported with additional merchandising units that will link seamlessly into Kelkay’s unique modular merchandising systems.
Sarah Downing, Head of Marketing, said “It’s so often about imagination and aspiration with consumers focussed on the overall garden design, the textures and colours; of course to make it happen they need lots of other products too. We’ve set out to make sure retailers capture all the add-on sales when customers are ‘project shopping’. The Landscape Project will provide the brand thread that links everything together and provides a coordinated merchandising scheme across the whole category.”
The Landscape Project represents a real opportunity for category growth and the flexibility to add further new products. This year Kelkay have chosen to showcase three new wooden garden features – the rustic Bench, the Rosedale Arbour and the Barleywood Arch.
Sarah added “The development of The Landscape Project demonstrates our versatility as a supplier and we are excited about the new opportunities it represents for our retail partners.”
Kelkay will be launching The Landscape Project and their other exciting new products for 2018 at GLEE 11 – 13 September. Hall 19 Stand Stand A10 – C11.
To find out more about Kelkay and their successful garden landscaping products, go to www.kelkay.com or e-mail the general enquiries office on firstname.lastname@example.org or call to speak to us on 01405 869333.
The Old Airfield
Heck & Pollington Lane