Kelkay has the complete offer with new products
With approaching 100 new lines for 2017 Kelkay has been highly creative with their new ranges aiming to broaden the appeal of landscaping projects to a wider audience including less experienced gardeners and those with smaller spaces to care for.
In the aggregates category, there’s three new regular colours and textures to add to the growing range including a fashionable shiny Black Slate. Kelkay has also added four new ‘Rockin Colour’ shades which introduce a vibrant statement including the bold Lime Time. The whole range is available in standard large bags or bulk bags for home delivery.
The New Pot Toppers range, packed in smaller bags that are easy to carry home, has been launched to cater for indoor and patio gardeners who need just small quantities of coordinating stone or gravel for containers. It comes in a selection of 8 different colours – the subtle shades of natural stones are smooth, semi-polished and tactile whilst the vibrant gravels are in the same bold tones from the Rockin Colour pallete to suit both traditional and modern designs.
Kelkay’s new Artificial Grass is available in Classic and Luxury as well as 3 bright jewel coloured play grass variants. It’s easy to stock and merchandise in space saving display boxes.
In the Borderstone paving range, Kelkay has added the contemporary-styled Sawn Limestone in two sizes with sawn edges to give a beautiful smooth surface with minimum joints. And in natural Sandstone they’ve added random stepping stones in five variants of shape and colour, plus two additional edging stones.
To enhance their range of cool contemporary cobblestones they’ve added the Granite Star in two tone grey.
A total of 49 new fountain designs have been added to the Easy Fountain range, including lots more modern and contemporary designs as well as new pond fountains themed around animals.
Finally, the sophisticated Henri range of real stone water features sees five new classical additions.
The ‘Collections’ themed merchandising created in partnership with Andy McIndoe, 25 times Chelsea Gold Medal Winner, was a big hit for Kelkay at Glee.
“To encourage younger and less experienced gardeners, retailers need to build consumer confidence and provide really easy-to-execute garden landscape ideas,” says Andy McIndoe
“Kelkay’s Aggregate range is a great starting point because it’s so easy to get an instant solution to the most common landscape challenges. The range of Kelkay Collections I’ve created take the use of aggregates one step further, helping customers to understand how they can add other textures and plants to create a well-designed garden space.”
The range of Kelkay landscaping products feature in each of the collections which are designed to help create cross-merchandising opportunities in store and encourage customers to shop not only the landscape materials, but in plants and sundries too. Cleverly merchandised, they present a great opportunity to grow average project spends and provide inspiring ways to increase average basket values.
To find out more about Kelkay’s range of decorative aggregates and their other successful garden landscaping brands, go to www.kelkay.com or e-mail the general enquiries office on firstname.lastname@example.org or call to speak to us on 01405 869333.