In This Issue
Kelkay has the complete offer with new products
Glee delivers another thriving showcase for the garden retail industry
Rebooking for Glee 2017 breaks records
10 out of 10 for Glee 2016 from garden centre owners and buyers
Johnsons Lawn Seed gets recharged at Glee
Glee 2016 a great success for Zest 4 Leisure
Think Outside's new releases a huge hit at Glee
No slip ups for Protek when it comes to exterior wood finishes
Growth through ideas and inspiration
Laura Ashley planters are a big hit for Apta
They're Houseplant Happy at Empathy
Briers launches largest-ever licenced gardening collection
Sweeping success for self-watering Whitefurze planters
Compass offers award-winning solution to garden centre catering
A New Star from Creative Products
Frosts, Blue Diamond, B&Q, Gardensite and John Lewis are winners in the Glee Buyers Power List for 2016
SkALE Greenwall wins Best Product at Glee
Glee New Product Awards - Full list of winners
Great British Cards raise £18,000 for industry charities
Diarmuid Gavin congratulates MossOff
Bord na Móna GroWise Fertiliser range launched
CPL introduce the next generation biomass fuels
Bonningtons customer wins VIP trip to New York
Training elves...that's our business
Get your own copy of GTN Xtra
Fantastic new ranges from Petface
Choice Marketing celebrate success with Westland
Deco-Pak’s sand offers full educational play experience
Gardena unveils mobile control system for watering and mowing
WAGNER showcased new electric Fence & Decking Sprayer
STV key stockists lock in to increased profits
Karcher puts pressure washer users in Full Control
Retailers Choice is inspired by the Japanese art of origami and an opening seed
GIMA 'Buyers Connect' proves popular
All the industry news, as it happens
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Johnsons Lawn Seed gets recharged at Glee
In an exciting move Johnsons Lawn Seed launched its recharged branding at Glee 2016. Waving goodbye to its old packaging design which has graced the shelves of retailers for the last decade, the new look Johnsons Lawn Seed marks a new era for the UK’s favourite consumer lawn seed provider.

Born from a desire to create something new and exciting for the garden retail market, as well as a direct result of ongoing feedback from a number of focus groups and consumer research, Johnsons Lawn Seed’s new look offers something completely different to what is currently already available.

With a strong colour palette, the new packaging takes a step away from the green colours that dominate garden centre shelves and creates an eye-catching display with its charcoal grey and accent colour collection, which directly correlates to each product in the range. With updated front of pack information, plus an easy to understand seed data section, it has never been easier or quicker for consumers to make educated purchases at the point of sale.

Each pack also features a QR code which, when scanned, leads consumers to Johnsons’ quick advice YouTube videos, plus each box comes complete with a re-sealable side, increasing its shelf-life.

Guy Jenkins from DLF, Johnsons Lawn Seed’s parent company said: “The redesign of the packaging has been a work in progress for some time. It was important that we got it right, which is why we have taken our time to consult with the latest market research and consumer focus groups, as well as working with our retail customers to create a style and look that met the combined needs and wants.

"Our new packaging is slick, contemporary and creates a real point of difference within the retail environment. What’s more, it makes it easy for customers to find the right lawn seed for their gardens simply by glancing at the front of the box! We hope the industry loves it as much we do!”

Green Lawn Technology

Johnsons Lawn Seed’s new packaging comes at a time when the company has been heavily investing in the product inside the box. Earlier this year, the company brought to market one of the most exciting lawn seed innovations for many years. 

Rolled out across its General Purpose, Tuffgrass, Quick Fix and Quick Lawn products, the new formula lawn seed represented a significant evolution within lawn seed technology. Marked as ‘Green Lawn Technology’ on the new packaging, Johnsons Lawn Seed will be investing time and effort in 2017 to further communicate the benefits of this new technology to end users.

Guy Jenkins added: “We are passionate about delivering a product that achieves real results for customers. Our ‘Green Lawn Technology’ has been developed through years and years of dedicated R&D. Put simply this new technology means that a lawn grown from our seed will benefit from a number of time and money saving benefits – including quicker germination and establishment, the ability to sow at temperatures as low as 3°C, improved colour, better drought tolerance and the need to water and fertilise less regularly compared to other lawn seed products. This new technology really is a game changer, and we’re excited to continue to roll this out into the market”

Find out more

To find out more about Johnsons Lawn Seed, visit, email, or telephone (01386) 791113.
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