The UK’s leading instore TV promotion company, Creative Products are celebrating 10 years of supplying fast moving products to garden centres across the UK. The Lincolnshire based company, previous winners of Best New Products award at Glee at Spring Fair with their innovative Fly Away product, are back with some great new offerings across bird care, pet, garden and lighting categories.
This year the company, who are one of the leading exhibitors at Glee at Spring Fair, will also have a second stand in the Cook and Dine section Hall 8 C70—D71, where they will be showcasing some of their new innovative cook and houseware products.
Creative will be teaming up with the well-known professional cookware demonstrator Malcolm Harradine, a Spring Fair veteran, who for 4 days will be demonstrating live Creative’s brand-new Safe cut Mandoline Slicer. Mandoline slicers can be quite dangerous and daunting to use for the novice and amateur cook but the Safe Cut is specially designed so that there is no possibility for fingers to even come close to sharp blades.
Also look out for Creatives “Squidgy Thing” the innovative alternative to traditional washing up scourers and sponges. Retailing at £2.99 this environmentally friendly silicone cleaning pad, which can also be used as a trivet and heat shield, has racked up sales of over 500,000 units in just 6 months, with sales showing no signs of abating.
For those new to Creative’s In store TV concept, they supply much more than just their innovative creative products. The company offer a full merchandising service as well as free on loan custom made stylish displays stands incorporating sleek HD media screens which play the company’s in-store unique TV adverts designed to maximise your sales of our products. What’s more, when product sales start to slow, their merchandising teams change the product and film on the displays and take back and credit any unsold product. What’s not to like?
Creative’s directors Mark Hall and Richard Booker are firmly committed to supporting the garden centre retail industry. As we all know, garden centres have now become more dynamic retail environments with cook ware, houseware and gift all having an important place in the income streams of garden centres up and down the land.
What Creative do well, is to source and market the products that have mass market appeal. It’s often true that customers do not go into stores specifically looking for Creative Products, but what we are sure of is that the majority of customers will leave with one in a basket or trolley!
So please come and see us on the Glee at Spring Fair stand Hall 7 C50-D51 or the Cook and Dine stand Hall 8 Stand C70-D71. We can’t wait to see you!