In This Issue
Glee will be bursting with exhibitors and innovations
10 reasons not to miss Glee 2016
Customers drive business innovation at Kelkay
Glee New Products Showcase set to be the biggest for years
Johnsons Lawn Seed but not as you know it!
Green Heart proves to be a popular feature
Gift sector sees repaid growth
DJ Turfcare brings organics to Glee
Bayer Garden to fertilise the outdoor market for growth
Sipcam UK set to launch new ecofective range
Vitax super-sizes for Glee
Fallen Fruits set to wow
Walsall Wheelbarrow Company has Glee all boxed up
Garland/Worth Gardening will launch of over 100 new products at Glee
Get into the garden with Grange at Glee
Crest marketing investment pays dividends
Treadstone to launch Laura Ashley merchandiser at Glee
Fiskars PowerGear X - cutting edge tools for gardeners
Patterned pots deliver prize-winning results
Brundle prepares for biggest Glee experience yet
Charles Bentley expands portfolio with dropship service
WJ Group set to showcase anti-slip decking product
New gravel, birdhouses and fire pit planned for Glee
More innovation from Roundup with new look range
New identity for Bonningtons to be launched
Healthy and safety sorted by Southalls
Gardeco go 'Hand in Glove' with Rostaing
elho will be showing four key collections at Glee
Twenty new products from Wildlife World
New cutting tools enliven the autumn trade
New products to crown busy year for Stewart Garden
All the industry news, as it happens
Glee Daily News brings you all the latest Glee news - previews, live issues from the show and an omnibus edition
The team from GTN are proud once again to be the official media partners for Glee producing the Glee Planner, the Glee Show Catalogue and the Glee Daily News...
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Customers drive business innovation at Kelkay

Kelkay continue to focus on the successful future development of the business and Antony Harker is committed to putting garden centres at the centre of those plans.  During 2016 the team organised customer insight groups to thoroughly investigate the needs and aspirations of independent garden centres. The results of this research is now being used to drive the 2017 product and marketing development plans for the Kelkay ranges of aggregates, paving and water fountains.

In spring 2016, Kelkay held a series of customer insight groups, inviting some of their key customers to take part in a structured research project that allowed them to voice their opinions about Kelkay and the sector. All the results were then consolidated to provide a strong strategic basis on which the business has been able to build their development plans for 2017.

Richard Pyrah, Sales Director says: “It was fascinating to bring this customer group together and hear the lively debate. In the end there was a surprising level of agreement about what really works in our sector, and most importantly where we can benefit from making additional changes. We’ve used the learning to develop our garden centre offer for next season which all our customers will get to see at Glee.”

Some of the key findings included:
  • Some manufacturers are still using complex industry jargon and terminology which most consumers don’t understand
  • Great display and merchandising really counts and product quality and service levels remain at the top of garden centre’s priority list
  • There’s more opportunity to provide inspiration and ideas to help consumers understand how to use the products creatively
  • Whilst keen pricing is always on the agenda, there is lots of opportunity to trade consumers up
  • After sales service is a key differentiator for retailers when choosing a supplier

Retailers from all over the country took part in the research which focussed on decorative aggregates and water features.

Graham Pinkerton, Thurrock Garden Centre said: “It’s reassuring when an established and highly successful supplier takes the time to listen constructively to their customers. Kelkay is a great supplier and they are an important part of our consumer offer. But there’s always room for improvement so I was delighted to be able to take part in the research. I’m looking forward to seeing the developments for 2017.”

To find out more about Kelkay’s range of decorative aggregates and their other successful garden landscaping brands, go to or e-mail the general enquiries office on or call to speak to us on 01405 869333.

To see the exciting developments for 2017 visit Kelkay at GLEE, NEC Birmingham (Hall 19 B10 – C21) 12-14 September 2016.

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