In This Issue
Andy McIndoe works with Kelkay to develop themed collections
Make sure you visit on the final day of Glee
Johnsons Lawn Seed gets recharged at Glee
It's another win for Briers at Glee!
Novelty planters create interest for Apta
Whitefurze launch new range of self-watering planters at Glee
Patio Allotment Packs are a winner for Taylors
New-look Meadow View Stone
Zest 4 Leisure showcase new range at GLEE
SkALE Greenwall wins Best Product at Glee
Glee New Product Awards - Full list of winners
Great British Cards raise £18,000 for industry charities
Diarmuid Gavin congratulates MossOff
Try a cocktail on the Halewood Wines & Spirits stand
Bord na Móna GroWise Fertiliser range launched
Introducing Pedigree Garden the new generation of tools from Bulldog that are a breed apart
Tildenet with Bosmere on board takes another stride forwards
Malcolm Scott Consultants launches new services and concept at Glee 2016
Training elves...that's our business
Frosts, Blue Diamond, B&Q, Gardensite and John Lewis are winners in the Glee Buyers Power List for 2016
New controls and feeds range meets growing demand for eco products
Treadstone Products launches new merchandising support
Compass offers award-winning solution to garden centre catering
Unique range of cool boxes from Think Outside
Weber lines up its biggest ever marketing campaign for Genesis re-launch
18-hour trip to Glee...all the way from the Falklands
Block Blitz brings paving back to life
Gardena unveils mobile control system for watering and mowing
Bonningtons customer wins VIP trip to New York
STV key stockists lock in to increased profits
Cadac launch serious BBQ for cooking in small spaces
Pruning steps up a gear with redesigned Fiskars lopper
TRAMONTINA CHURRASCO - The original from Brazil.
STILL – “The World’s Finest Gardening Gloves”
CPL introduce the next generation biomass fuels
GIMA 'Buyers Connect' proves popular
No slip ups for Protek when it comes to exterior wood finishes
They're Houseplant Happy at Empathy
A New Star from Creative Products
Elementi - The Art of Fire
Stanley - Job Done from NAP Brands
New Aquabrush will be a hit with gardeners and active lifestylers
All the industry news, as it happens
Glee Daily News brings you all the latest Glee news - previews, live issues from the show and an omnibus edition
The team from GTN are proud once again to be the official media partners for Glee producing the Glee Planner, the Glee Show Catalogue and the Glee Daily News...
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Weber lines up its biggest ever marketing campaign for Genesis re-launch

Weber’s UK launch of the upgraded Genesis barbecue at Glee yesterday heralded what will be the company’s biggest ever marketing campaign when it kicks off next spring.

Genesis has been a popular top-end gas barbecue since the original hit the market in 1985, but the new range, split between entry level Genesis II and the premium Genesis LX, includes a host of flexible model options to appeal to a wider audience than ever and hit affordable as well as luxury price points. Two-, three-, four- and six-burner options will be available on both platforms when the range reaches retail in January.

Marketing director Chris Trewhitt says next year’s Genesis marketing campaign will launch on 18 March in the run-up to the 2017 barbecuing season and will include TV ads.

Other big news from Weber at Glee today includes the UK launch of iGrill, the digital thermometer that links to a digital cooking temperature display and can cooking data to an iPad app.

There is also a compact Weber shop-in-shop merchandising option borrowing many of the elements of the full Weber World shops but on a footprint that is around 20% smaller yet can still display 34 grills.

Chris says the training of retail staff will continue to be a major priority for Weber. “There’s nothing better when you’re shopping than a member of staff you can trust because they have the right knowledge,” he said.

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