Visitors to the Taylors Bulbs stand at Glee (19G02) will be the first to see this season’s brand new box design for their amaryllis bulbs, which are among the most popular gift lines in the range.
With the autumn season a key period for gift sales, the striking new amaryllis boxes join Taylors’ other new bulb gift products, which include colourful new gift bags for a selection of popular bulbs and a collection of beautifully-packaged added-value bulb kits.
The gift kits include: Outdoor bucket planters, embossed metal bowls, a wicker basket planter perfect for the winter windowsill, attractively presented painted flower pots complete with saucer, and a pair of elegant metal pots on metal tray that have been selling particularly well since arriving in stores last month.
Also new from Taylors is a new design of packaging for their ‘Select’ collection of new, rare and unusual varieties for the gardener who wants something a little different. The new packaging is causing a stir as Taylors have reported receiving plentiful replenishment orders.
Watch out for live coverage of ‘Select’ and other Taylors Bulbs news in editions of Glee Daily News to be published on the first two days of Glee.
TOP TIP: Taylors’ amaryllis bulbs are due for delivery in-store during the first week in October. Taylors suggest grouping them together with their new added-value gift kits to create a dedicated ‘Bulbs as Gifts’ display. “Some customers now program all their bulb gifts to be delivered with the amaryllis for a planned display,” says director Adam Taylor. “I believe many stockists may be missing out on gift sales because they scatter the bulb gifts around rather than presenting them as a particular group, which creates a great deal more impact.”