Digital technologies are helping to de-mystify the cement products category for users of Lafarge cement products and giving garden centres new opportunities to profit from it.
The Tie Studio are selling more of their products in garden centres so Glee has become an important exhibition for the growing company.
"Ties make good gifts and we're finding sales increasing in garden centre outlets," said the company's Surinder Dhawan. "I think the reason is because more garden centres are becoming destination outlets and the gift side of the business is important.
"That's we're here at Glee to try to increase our number of stockists through garden centres.
