In This Issue
Glee opens in the morning - and there's so much to see
Green Heart delivers Glee visitors a spectacular welcome
Glee New Product winners will be announced at 10:00am Sunday morning
Johnsons Lawn Seed wins the race to raise funds for Greenfingers
Kelkay to launch 107 new products at Glee 2014
Nordic's easy-care Pergodas make debut
Innovation and versatility from Tildenet and Haxnicks
Gardenonaroll set to launch two new products
Apta launch unique lightweight planter concept
Gardman develops premium wild bird care brand ‘The Ernest Charles Co’
New and expanding ranges from Whitefurze at Glee
95 years of bulb growing at Taylors and now they're going all "Bake Off"
Charles Bentley to launch premium brushes range
GardenDeal app: the mobile loyalty scheme for garden centres!
It’s a rake, Jim, but not as we know it…
Win a day's design consultation from Catering Design Group
New waterproof accessories brand to showcase at Glee
Stax launch new Ambassador ranges at Glee
New cordless garden tools go head to head with petrol rivals
Outside decor from Home2Garden
Family run business will deliver inspiring environments
Log this: a warm welcome awaits at HOTMAX
How Garden Centres win the Coffee Shop War
Karcher unveil ‘chore-free’ watering range
Norfolk Leisure bring a touch of festive glitter to hall 17
Now there's a Rootgrow pack for evergreens
Westland Horticulture to showcase new range at Glee
More would visit garden centres if coffee was better says survey
Buyer Connect: let the power networking begin...
Don't rest on your laurels...promote them in red and green pots
Neudorff gear up for UK expansion
Giraffe sculptures take a bow at Glee after Tour de France appearance
Smart Solar to re-launch as Smart Garden
Glee Food & Catering Zone helping garden retailers grow profits
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Glee opens in the morning - and there's so much to see


The Glee Team and all of the Glee Exhibitors are ready for the show to open on Sunday morning...

See our picture tour of Glee 2014 as build up nears completion


Glee 2014 opens it's doors on Sunday morning, 14th September, and after several hectic days of build up, 500 plus exhibitors are ready and waiting to show you the thousands of new products and services on offer.

To get you in the mood for three days of Glee, here's our picture tour of the show as build up neared completion.
Green Heart delivers Glee visitors a spectacular welcome

With just a few hoursto go until the doors open on a refreshed and revitalised Glee 2014, Glee Daily News brings you a ‘first look’ at what you can expect to see in the new showcase for UK growers – the Green Heart of Glee.







With just a few days to go until the doors open on a refreshed and revitalised Glee 2014, the show’s organisers, i2i Events, give Glee Daily News a ‘first look’ at what you can expect to see in the new showcase for UK growers – the Green Heart of Glee.

Bringing together some of the biggest and most respected brands, Green Heart will be the place to view 2015 plant ranges, as well as accessing exclusive, show-only deals from UK growers. Housed in the Atrium area outside of Glee’s new location within NEC halls 17 to 20, this exciting new area will be bringing plants right back into the heart of the show. Every single visitor to Glee will be exposed to a truly eye-catching display of everything from herbs and bedding plants, to trees, shrubs, alpines and even houseplants, upon arrival to the show.

Key names set to help launch the Green Heart include Gardeners Kitchen, New Leaf Plants, Kilworth Conifers, Gedney Bulbs, Golden Grove Nurseries, John Woods Nurseries, Lovania Nurseries, Hawkesmill Nurseries, Garden Centre Fresh, Chapel Cottage Plants, Chamberlin Nurseries, Viking Nurseries, Morley Nurseries, Beaver Plants, Whartons Roses and Darby Nurseries. Joining this incredible list will be the recently confirmed Oakgate Nurseries, Tamata, Piccoplant, The Anglia Group, John Richards Nurseries, KinderGarden Plants, Laurica, and Quantil.

Javado will also be making their home there. Having launched at Glee back in 2011, scooping the Glee New Product Plant Award in the process, Javado have had a remarkable journey. This year look out for the company’s stunning ‘living statues’.

Another company with some exciting plans to reveal include Anglo Aquatic Plants who will be using the Green Heart to showcase a new range of ‘grab and go’ water garden plants.

Neil Gow, Glee’s special project manager, said: “The response to the Green Heart of Glee has far exceeded our expectations, and I’ve no doubt that those exhibiting in this area will create a truly inspiring showcase. Plants are the cornerstone of the garden retail industry, so it’s great to know that this year they’ll be taking pride of place at the front of the show.”

How the Industry has responded

David Higginson, sales manager at New Leaf Plants: “When Neil first talked to me about the idea of The Green Heart it seemed a bit of a no-brainer to be able to get our plants in front of so many key buyers and at minimal cost, so we booked our plot straight away.”

Helen Boers, sales director at Gardeners Kitchen Nurseries: “We have always found Glee one of the most successful shows we do because we can get to speak to the business owners and senior managers as well as the plant buyers from right across the country. The Green Heart concept seems just brilliant to us and being able to show off our production in good light conditions to so many key retailers means we did not need to do too much thinking before we booked up. The low cost, with so much done for us by way of benches and signage, will make this a very cost effective event for us.”

Peter Burks, general manager of Trelawney Garden Leisure: “I am a big fan of Glee and I think it is essential the industry has one big trade show that attracts as many businesses from all areas of the industry as possible. To do this it needs to have significant representation from all key areas of business, and plants is the number one. Whilst I also believe it is quite right that each sector has its own show, e.g. plants, furniture, pets etc, the overriding need for all is one major show covering everything. So I think pulling a good selection of growers back to Glee is a great move and it will certainly make it a much more enjoyable show for me as a result.”

Green Heart of Glee Exhibitors

Atrium Stand No

Anglo Aquatic Plant

NB 15

David Colegrave Foundation

NB 69

Beaver Plants

NB 65

Bell Brothers Nurseries

NB 30

Chamberlin Nurseries

NB 42

Channel Island Plants (UK) Ltd

NB 84

Chapel Cottage Plants Ltd

NB 8

Darby Nursery Stock

NB 50

Garden Centre Fresh

NB 20

Gardeners Kitchen

NB 6

Gedney Bulb Company

NB 11

Golden Grove Nursery Ltd

NB 14

H.S. Hommers & Sons

NB 64

Hawkesmill Nurseries

NB 44

Javado UK

NB 1

John Richards Nurseries

NB 21

John Woods Nurseries

NB 25

Love Tillys, Keyessentials Ltd

NB 58

Kilworth Conifers

NB 60

KinderGarden Plants

NB 62

Laurica Plants

NB74

Lovania Nurseries

NB 78

Morley Nurseries

NB 88

New Leaf Plants

NB 16

Oakgate Nursery

NB 19

Piccoplant

NB70

Quantil Ltd

NB 10

Tamata Maples

NB 55

The Anglia Group

NB 54

Viking Nurseries Ltd

NB 23

Whartons Nurseries

NB 52

Wyeplants Ltd

NB 28

 
Glee New Product winners will be announced at 10:00am Sunday morning
Many Glee visitors will be making a beeline for the New Product Showcase which were judged on Saturday evening as build up completed...



Many Glee visitors will be making a beeline for the New Product Showcase which were judged on Saturday evening as build up completed.

The winners of the New Product Showcase will be announced on Sunday, the opening day, at 10am.

The display is an exclusive edit of close to 300 new products submitted by brands from across the whole show, all displayed in one very convenient central showcase. This is where buyers will discover exciting new best-sellers among the latest inventions, innovations and designs.

The products submitted have been judged by a panel of industry experts. Each product will be in with the chance to win a prestigious Glee award.

Visitors will also get the chance to have their say. The Retailers Choice Awards, in association with the HTA, give buyers an opportunity on Sunday and Monday to nominate their Best New Product of Glee 2014. The winners will be announced on Tuesday, the final day, at 10am.



Johnsons Lawn Seed wins the race to raise funds for Greenfingers

Over the last 12 months Johnsons Lawn Seed has been busy raising money for the Greenfingers Rosy Cheeks Appeal.  This Glee, the company will be handing over £2,960.20, helping to bolster the appeal’s £750,000 target...

Over the last 12 months Johnsons Lawn Seed has been busy raising money for the Greenfingers Rosy Cheeks Appeal.  This Glee, a representative from the company will be handing over the much needed funds to the charity.

To show its ongoing support the company has confirmed that a donation from all sales of its General Purpose 500g Lawn Seed cartons will be given direct to the charity.  The company is pleased to confirm that they have raised a grand total of £2,960.20, helping to bolster the appeal’s £750,000 target. 

Guy Jenkins from Johnsons Lawn Seed said: “Last year at Glee 2013 we confirmed that Johnsons Lawn Seed will be supporting the Rosy Cheeks Appeal, so it’s great to be back one year later with a cheque for the Greenfingers team.   Greenfingers is very much the garden retail industry’s ‘charity’ and the Rosy Cheeks appeal is yet another amazing demonstration of the charity’s commitment to bringing magical gardens to children’s hospices throughout the UK.  We hope that our contribution will help Greenfingers to reach their target, whilst also encouraging other suppliers and manufacturers to get involved.  In doing so we will be able to promote the charity across a number of levels, from the manufacturer to the retailer and eventually to the end user – helping the charity’s profile to grow and ultimately benefit from a greater following and support system.” 

Briony Markham from Greenfingers added: “We are delighted that DLF Trifolium has shown its continued support of the Greenfingers Rosy Cheeks AppealThe money they have provided us will help us create even more amazing outdoor spaces for children suffering from life limiting or life threatening conditions and their families to enjoy. On behalf of Greenfingers and all the children and families who will benefit from the creation of these new gardens, I would like to extend our sincerest thanks to the team at DLF Trifolium.”

Greenfingers is presently halfway through its two year Rosy Cheeks campaign, and has currently raised £400,000 of its £750,000 total.  The campaign’s first recipient of a Rosy Cheeks garden was Chestnut Tree House Hospice in Sussex, with another nearing completion at Little Haven Hospice in Essex.  More hospices set to receive inspiring gardens via the Rosy Cheeks appeal, includes the Forget-Me-Not Children’s Hospice in Huddersfield, EllenorLions Hospice in Kent, Grace House Hospice in Sunderland, Alexander Devine Hospice in Berkshire and Noah’s Ark Children’s Hospice in Barnet.

Available to retailers via wholesalers throughout the 2015 season, and showcased at DLF Trifolium’s Glee stand (Hall 18, stand H26-K25), the 500g General Purpose Lawn Seed has been selected  as it offers retailers strong impulse-buy opportunity as well as excellent linked sales potential.

To find out more about DLF Trifolium and its many brands, including the UK’s favourite, Johnsons Lawn Seed, please visit www.dlf.co.uk or www.johnsonslawnseed.com

DLF Trifolium - Johnsons Lawn Seeds at Glee 2014. Stand 18H26-K25

Kelkay to launch 107 new products at Glee 2014

“This year’s launch is part of our biggest ever unveiling of new products at Glee. We’re excited to be giving retailers a huge range of new sales opportunities in the run up to Christmas and beyond.”



Kelkay a market leading manufacturer and distributor of aggregates and paving will be unveiling their biggest ever new product launch at Glee 2014. With over 100 new products, customers will see additions across all categories. Kelkays brands include Borderstone®, Buildmate®, easy fountain® and Henri®, providing retailers with a single source for a wide range of garden products.

Much of the focus this year is on hard landscaping, with new and expanded ranges of aggregates, paving and rockery stones. Also being launched is the new generation concept of merchandising aimed to promote and increase sales of feature patio kits.

The “see it used patio display kit”  will give greater flexibility to merchandise, promoting lifestyle selling displays and creating better opportunities for linked sales.

Kelkay are completely re-branding their current Gardenstone® range to Borderstone®  this with the addition of the Borderstone® paving which includes patio kits, stepping stones, edgings and walling’s will be launched at Glee 2014. The clean, contemporary branding will feature on all existing and new lines added to the range. 

Looking forward to the show, Antony Harker, managing director at Kelkay said: “This year’s launch is part of our biggest ever unveiling of new products at Glee. We’re excited to be giving retailers a huge range of new sales opportunities in the run up to Christmas and beyond.”

By promoting aggregates, paving and fountains with eye-catching point of sale, merchandising units and display stands, garden retailers have continued to see sales growth within these categories.

Kelkay is exhibiting on stands 19A10-C11 and 20F06-E07.

For more information, visit http://www.kelkay.co.uk/.

 
Nordic's easy-care Pergodas make debut

 Nordic Garden Buildings are to launch a range of three Pergoda buildings at Glee...


Nordic Garden Buildings (Hall 20, C30-D31) have launched a range of three Pergoda buildings, all making their debut at Glee.  They follow the 2013 success of buildings like the unique uPVC double glazed greenhouse and the award winning Melbourne Pavilion, which won the New Products ‘Retailers Choice Award’ at Glee 2013.

The Pergodas – an octagonal panelled, ocatgonal open and square open – combine Scandinavian chic with low maintenance, value for money, and the appeal of flexible space. With a uPVC frame with internal steel reinforcement, the new buildings are much easier to maintain than traditional wood and aluminium.

Tested to the extremes of Scandinavian weather, Nordic’s garden buildings can withstand heavy snow loads and storm force winds and the polycarbonate roofs protect from strong sun.  Made in Wales, the Pergodas are designed to be enjoyed all year round.

Retailers can secure exclusive territories within the Nordic Dealer Network, which benefits from dedicated account managers, online and offline direct marketing support, sales training and installation support as well as sales incentives

Information: 07717 710 062 or

justin@nordicgarden.co.uk

Innovation and versatility from Tildenet and Haxnicks


New products from Tildenet will include a new-to-the market concept in garden structures...

Tildenet Gardenware supplies the widest and most comprehensive range of garden sundries to the independent market including the innovative and versatile Haxnicks and Mainframe ranges which will be showcased together on their impressive stand (20L16) for the first time at GLEE this year.

New products will include a new-to-the market concept in garden structures from Tildenet  - the first opportunity for retailers to offer the option of an arch or a pergola in one very simple and easy POS unit to maximize demand and sales. Manufactured to the Tildenet’s usual high quality and coated with a patented UV protective polymer these modular structures are built to last and come in a choice of three elegant styles.

A recent addition to the Tildenet Group, the increasingly popular Mainframe simple modular system, will also be on display offering the ultimate flexibility in crop protection allowing customers to design and build frames to their own size and requirements to suit a variety of needs.



Since launching their partnership with Tildenet earlier this year, Haxnicks have been developing exciting new products to further expand their market leading range.  The eye catching 'Sunbubble' will be on display at the show, offering a portable way of extending the growing season to complement their popular range of cloches and growing systems.

Powerful new packaging design, stylish, streamline new display systems and impactful new POS will all be available  for visitors to see on the stand along with versatile and high quality new products selected to maximise the potential sale for garden centres and choice for consumers. 

Look out for both Tildenet and Haxnicks in the New Product Awards and meet the team on stand 20L16  - you can't miss it - it's 150 foot long!

Tildenet at Glee 2014. Stand 20L16.

Gardenonaroll set to launch two new products


Gardenonaroll, invented by plantsman and TV gardener Antony Henn back in 2008, are launching two new products – The Gift Box and Gardenonaroll paper impregnated with organic feed...



Gardenonaroll, invented by plantsman and TV gardener Antony Henn back in 2008, are launching two new products – The Gift Box and Gardenonaroll paper impregnated with organic feed.

Antony Henn came up with the idea of Gardenonaroll while thinking of ways to help children and beginners share in his love of nature and gardening.

Since then Gardenonaroll has become a household name with the help of 6 years of happy customers and various accolades and celebrity endorsements.

Demonstrated by Alan Titchmarsh and Joe Swift on the Alan Titchmarsh Show in 2012, Joe and Alan showed how the Bio-degradable paper plantemplate makes planting and spacing of a new border as simple as ABC.

Everything you need is delivered to your door including all the lettered plants, the Bio-degradable paper or weed control membrane template, with letters marked on to show where to plant, ground pegs, a trowel, a pair of gloves, fertilizer and a instructional DVD – IT’S A BORDER IN A BOX!

Gardenonaroll have been successfully working with Homebase delivering borders nationwide since 2013. As well as working in partnership with Digswell nurseries, a community project, who provide training and work-based skills for vulnerable people. Many of the plants supplied are grown by Gardenonaroll and in other UK based nurseries.



NEW PRODUCTS for 2015

This year we have been testing our 2 new additions to the range…

1. The Gift Box - This enables anyone to give a gift of a garden border at any time of the year ! Gardenonaroll have designed an attractive, easy to give box containing all the usual Gardenonaroll ingredients apart from the plants. When the recipient of the gift is ready to plant, they just choose the garden style they like, contact Gardenonaroll to order their plants and to arrange delivery (which is included in the gift price), then the plants are delivered to their door. Perfect as a Wedding or Anniversary gift so the happy couple can get the plants when they are ready!

2. Gardenonaroll paper impregnated with organic feed  - Gardenonaroll have been testing this new product and are pleased to announce that they now have organic feed impregnated into the paper. It still acts as a planting guide and weed suppressant but now has the added benefit of releasing nutrients as the paper bio-degrades!

Gardenonaroll is on Stand 19G58.

Apta launch unique lightweight planter concept

Apta (19C12) have launched a range of extremely lightweight planters that closely replicate the look of traditional glazed products...

Apta (19C12) have launched a range of extremely lightweight planters that closely replicate the look of traditional glazed products.

Managing director Paul Sykes said: “British gardeners are traditionalists, and although the idea of modern lightweight planters is appealing, research tells us that what people really wanted was the benefit of lightweight with the look of traditional products. This drove us to develop our new Glazelite range”.

Glazelite is a brilliant innovation that combines the exact look of glazed pottery with all the benefits of modern recycled materials. These planters, in two designs, are almost impossible to distinguish from traditional products when planted up, whilst also being ultra lightweight, robust; and environmentally friendly. The material is a combination of clay and re-cycled plastic.

Both GlazeLite designs are available in a range of four colours.

Pictured: the Egg (£14.99) and Cone (£16.99).

 
Gardman develops premium wild bird care brand ‘The Ernest Charles Co’
Leading wild bird care supplier, Gardman has developed specialist wild bird care brand The Ernest Charles Co to offer retailers and consumers a greater depth of choice within the category. Dedicated to providing quality products, The Ernest Charles Co will soon offer its specialist blends in 2kg and 12.55kg sizes, in premium re-sealable packaging...

Leading wild bird care supplier, Gardman has developed specialist wild bird care brand The Ernest Charles Co to offer retailers and consumers a greater depth of choice within the category. Dedicated to providing quality products, The Ernest Charles Co will soon offer its specialist blends in 2kg and 12.55kg sizes, in premium re-sealable packaging.

Furthermore, a range of four premium bird tables has been launched with immediate availability, allowing Gardman’s retail partners to capitalise on spring trading. To demonstrate the brand’s commitment to design and quality each table carries a unique 15 year guarantee, is handcrafted in the UK from FSC-pine with a long lasting rot-protection treatment.  Each has a slate effect roof and an embossed plaque as a marque of brand authority. Fully assembled stems and full colour packaging for the table heads provide a practical, impactful shop-floor solution for retailers as well as easy transportation for consumers.  Prices range from £59.99 to £149.99.  

Marketing Director, Sarah Downing explained: “Our specific goal is to ensure that the brand offers an effective way to trade up customers and tempt them towards higher quality products – boosting sales and profits.  We spotted a gap in the market for a premium wild bird care proposition and have therefore taken great care to get every element right.  

"Heritage is at the heart of the brand, with its roots stemming back to 1844. Our tables have been handmade and manufactured in the UK and our feeds have been selected, blended and packed locally.  The quality of the packaging is as important to us as the product to ensure maximum stand out in store.”

Gardman is now developing innovative themed POS that will express The Ernest Charles Co’s brand ethics and engage the consumer in the category.

To complement the new bird table range, Gardman has launched a 12.55kg Robin Blend  – unique to the market and with a strong RRP of £17.99. To ensure the tables get off to a flying start, they are also giving away a free bag of Robin Blend with selected tables ordered before the end of March. Pallet wraps and tent cards that highlight the USPs of the new blend are available. 

The Bird Table range comprises:

  • The Chatsworth Bird Table (RRP £149.99), which has a solid pine hexagonal table and can be used with a wide range of feeds including seed mixes and blends, peanuts, fat balls, suet treats and dried mealworms. 
  • Wilton Bird Table (£119.99) is a solid pine square table with a slate effect roof.  It too can be used with a wide range of feeds.
  • Osborne Bird Table (£89.99) is a solid pine table with slate effect roof and an integrated nut feeder. 
  • Warwick Bird Table (£59.99) is a solid pine table with a slate effect roof. 

The Ernest Charles Co has almost 170 years of unrivalled expertise in sourcing, cleaning and blending seeds.

Retailers wishing to order the new tables should contact their local agent on 01406 372237. 

You can find Gardman at Glee on stand 19E30-G31, 20D50



New and expanding ranges from Whitefurze at Glee
Whitefurze Ltd, UK manufacturer of plastic garden and housewares products, will showcase a number of new products across their range of Pots & Planters, Propagation Lines, Water Butts, Watering Cans and Garden Accessories...

Whitefurze Ltd, UK manufacturer of plastic garden and housewares products, will showcase a number of new products across their range of Pots & Planters, Propagation Lines, Water Butts, Watering Cans and Garden Accessories at this year’s Glee exhibition.

‘As a proud UK manufacturer we believe in progression’ explains Whitefurze Managing Director Philip Lanni.  

Easy to fit Water Butts are now available in four sizes to suit all potential end consumer needs. The 100L space saver is available in an extra-large 250L capacity and the barrel shaped 230L is available in a smaller 150L capacity.

Visitors to the Whitefurze stand will see Watering Cans in a comprehensive range of designs and sizes with the addition of a 5L Outdoor Can and two Indoor Watering Cans to the current range.

Also launching at the show is a Mini Seed Tray for windowsill propagation and Kids Propagator.

As well as additions to the existing product portfolio, a new 220L Compost Bin will be showcased as well as a brand new range of hardwearing Flexible Tubs in four sizes from 14L – 75L.

Retailers will benefit from a wider selection of products across the Whitefurze garden range as well as the quality, competitive prices and excellent customer service that the company is committed to delivering.

The complete Whitefurze garden rage will feature in the company’s new garden category catalogue which will be available at the show.

Visit Whitefurze in Hall 18 Stand K20 to find out more!

95 years of bulb growing at Taylors and now they're going all "Bake Off"

The Taylors Bulbs team will be at Glee 2014 after a really busy start to the bulb season this year, celebrating 95 years of bulb growing and they are looking forward to receiving more pictures of this years garden centre bulb displays...




The Taylors Bulbs team will be at Glee 2014 after a really busy start to the bulb season this year, celebrating 95 years of bulb growing and they are looking forward to receiving more pictures of this years garden centre bulb displays.  The picture above comes from Abbey Garden Centre who have used the new "Containers of Colour" range and the interest in The Great British Bake Off as their entry for the annual Taylors Bulbs Bulbland competition.  The Containers of Colour range includes packs named after cakes such as Lemon Drizzle and Iced Bun.

You can enter your display by taking photos along to the Taylors Bulbs stand 19G02.

"We will be displaying more colour theme and bee friendly ideas on our stand," Director Adam Taylor told Glee Daily News.  "Plus we'll have new added value items, including chilli kits, outdoor terracotta and trug bulb gifts."

Taylors Bulbs at Glee 2014:  Stand 19G02

Charles Bentley to launch premium brushes range






Brushware and household cleaning product suppliers Charles Bentley & Son are to launch a premium range of garden tools and brushware...

Brushware and household cleaning product suppliers Charles Bentley & Son (Hall 18, Stand J53A) are to launch a premium range of garden tools and brushware at Glee 2014. 

The Masterclass range is the result of extensive research that showed garden enthusiasts wanted products to last and meet their demands. 

Produced using FSC certified wood with sealed timber stocks, the products are sustainable and long lasting. They feature a unique combination of natural and synthetic bristle fillings, as well as a unique double-locking bracket, ensuring extra durability and robustness.

Production in the UK ensuries control over quality.

Charles Bentley at Glee 2014. Stand 18J53A

 

 

GardenDeal app: the mobile loyalty scheme for garden centres!


Garden Connect is introducing the GardenDeal app at Glee: an effective and affordable solution to give your garden centre the loyal customers it needs...



Many garden centres struggle to make their loyalty scheme effective. Apart from giving away points as a credit, most retailers do nothing to get the most out of it. Garden Connect is introducing the GardenDeal app: an effective and affordable solution to give your garden centre the loyal customers it needs!

GardenDeal is a generic App available at iOS, Google Play and for Windows Mobile from September 2014. Consumers can download the app free of charge. After downloading they can register themselves and select their local garden centre. The app shows them current coupons available for use at the garden centre. Garden centres can login and add their own coupons to the app. Customers visiting the garden centre will see even more coupons upon arrival.

Founder of Garden Connect Edwin Meijer: “We’re using iBeacons to show customers instore coupons. Retailers can change these coupons any time of the day, so they can play ball and change offers for example if the weather is changing. Instore promotions are very effective to generate more impulsive sales.”

Apart from the coupons, customers visiting the garden centre will get a digital stamp in the app. “Every 5th stamp will generate an extra coupon. Unlike the old fashion stamp cards, we can send out coupons based on the number of visits. Bigger rewards should be given to customers who visit your garden centre more often.” explains Edwin Meijer.

The app combines smartphones and e-mail communication. After visiting the garden centre, customers will be sent an e-mail to say thanks and invited to write a review. If someone hasn’t visited the garden centre for certain periods of time, another e-mail can be sent out. “Is it your customers birthday, then why not send out an e-mail with a special coupon? Our system automates this communication. The e-mail is sent on your customers birthday and the birthday coupon will be visible in the app for just a few days. Garden centres can setup their own e-mail scheme and all e-mails are sent based on the data we automatically retrieve from the customers behavior.”

The GardenDeal app doesn’t require any integration with epos systems. For example: “A voucher of £6 off by post every quarter is outdated and expensive. We’re offering garden centres to communicate instantly with their customers and as frequently as they want. With traditional loyalty schemes you give a reward at the check-out, just a minute before they leave the centre! Using the iBeacons, we can give them a reward whilst they are shopping. With the Garden Deal app you can generate more sales today, keep in touch with your customers and get them back more frequently.”

Costs are based on a monthly charge per user. For 250 users the costs are just £0.12 per user, per a month including an unlimited number of coupons and e-mails. The monthly charge for the iBeacon is £15 which includes free replacements.

In 2015, more iBeacons will become available to add more flexible instore promotion: “Customers who are in the centre for over 30 minutes, but who haven’t visited the restaurant might get thirsty. You have the opportunity to  automatically send them a second-coffee-free voucher to get them in your restaurant. We just started this development and there are many opportunities for retailers. Customers aged 50 & older are rapidly adapting new technologies so no doubt smart retailers want to benefit from it as soon as possible. With the use of this revolutionary app, we can also start to attract the next generation of garden centre customers who are already mobile app savvy.”

For more information please go to www.gardendeal.co.uk.

Garden Connect at Glee 2014.  Stand 18N60 &18N62

                                                 

 
It’s a rake, Jim, but not as we know it…
Burgon & Ball have a totally novel design of garden rake on their Glee stand (hall 19, C20-E21)...

Burgon & Ball have a totally new design of garden rake on their Glee stand (hall 19, C20-E21).

The Culti Rake was developed in collaboration with RHS head gardeners and looks set, they say, to become one of the most used tool at RHS Wisley Gardens

Designed as a hybrid between a rake and a cultivator, the tool clears the ground as well as creating a surface tilth. The narrow (18.5cm wide) head makes it ideal for working between rows or in tightly planted borders.

The outer tines are double strength, useful for dealing with individual weeds and scraping ground right up to the edges of beds and borders.

With a head made from stainless steel and handle in FSC polished ash, overall length is 105.5cm. SRP is £27.95.

Also on the stand will be the latest additions to the company’s RHS-endorsed range – a selection of cutting tools, including hedge and grass shears, telescopic-handled by-pass, anvil and ratchet loppers, and a heavy-duty pruning saw. Five of the new tools have compound action levers that dramatically increase cutting power (thus reducing the amount of effort required in use).

Win a day's design consultation from Catering Design Group
Visitors to Glee will have the opportunity to win a full day’s design consultancy courtesy of Catering Design Group...

Visitors to Glee will have the opportunity to enter a prize draw to win a full day’s design consultancy courtesy of Catering Design Group (Hall 17, Stand U26-V25).

Catering Design Group is one of the UK’s leading restaurant and commercial catering design companies, and the winner will enjoy a day with either a kitchen or interiors specialist, with a site survey, design layout and mood board included.

Catering Design Group’s principal Interior design consultant Abi Perry-Jones will be at Glee in the Food & Catering zone on September 14, sharing the latest design trends and giving advice on how to transform a café or restaurant space.

The following day, Red Mist managing director Mark Robson will be at the show offering advice on how to deliver a fresh, seasonal and local experience for customers.

Phillip Howard, managing director of Catering Deign Group said: “We’re delighted to be returning to Glee and will be bringing along our team of experts to give visitors advice and answer any questions they may have.”  

 
New waterproof accessories brand to showcase at Glee
Technical waterproof clothing brand DexShell will be at Glee (17 U61) with a range of 100% waterproof, windproof and breathable hats, socks and gloves...

Technical waterproof clothing brand DexShell will be at Glee (17 U61) with a range of 100% waterproof, windproof and breathable hats, socks and gloves ideal for gardeners and nursery workers alike.

Made with a three-layer construction, a durable outer protects a waterproof and breathable membrane, while a comfortable liner helps to wick moisture away from the body. Products look and feel like normal accessories.

Mark Press, managing director of Fordville, UK distributors for DexShell, aid: “By focussing solely on hats, socks and gloves, the engineering team has crafted a range that will protect the most vulnerable parts of the body in cold, wet and windy weather – something we know  keen gardeners have to face on a regular basis. Rigorously tested and precision made, no other products come close to offering the same level of comfort and protection offered by DexShell.”

DexShell socks are dust-proof and suitable to be worn with sandals, shoes, trainers and boots; they’re available in a range of lengths and weights. The layered construction also helps to prevent rubbing and blisters.

DexShell waterproof gloves stretch lengthways and widthways, offering a close and comfortable fit with excellent dexterity. The palms feature rubberised anti-slip dots to aid grip in wet weather and are completely dust proof. The breathable membrane ensures hands stay dry and warm.

The uniquely constructed waterproof hats are the first of their kind without a bag lining. As a result, they feel like a normal cotton beanie, with virtually no rustle when worn over the ears. There are four styles in a variety of colours, including a version with dropped ears and one with a peak.

Mark Press added: “We are committed to ensuring the success of the DexShell brand within the horticulture and outdoor market, and have a full programme of marketing activity planned along with excellent retailer support packages. While there are similar products on the market, DexShell waterproof accessories have been engineered with the latest global-patent-pending technology, offering superior performance and fit. The products are also competitively priced to appeal to a wider range of wearers. In short, we have the best product at the best price.”

SRPs start at £18.95.

 
Stax launch new Ambassador ranges at Glee
Returning to Glee for the third consecutive year, Stax will showcase new products including garden tools, bird feeders and garden netting...

Garden Wholesaler Stax Trade Centres (Stand 19F54) will launch a range of new products from its Ambassador brand at Glee. 

Returning to Glee for the third consecutive year, Stax will showcase new products including garden tools, bird feeders and garden netting. Visitors to the stand will also benefit from exclusive, profit-boosting stock-and-stand deals.

The ash handle hand tools are made from FSC certified wood and are available with stainless steel or carbon steel heads.

The Ambassador range of bird care items includes a comprehensive choice of feeders and feeding stations, as well as a range of high-energy bird food such as nuts and seeds - suitable for use all year round.

Stax are also official distributors of Pergoda garden furniture, and information on the 2015 range can be found at the stand.

Simon Wright, Purchase Director, said: “The Ambassador brand represents quality, and in response to demand we have expanded the range. I think the products we’re launching at Glee will prove extremely popular.”

Visitors to the stand can also benefit from extra discounts on pre season composite deals on top brands including; Bayer, Scotts, Vitax, Town and Country and STV to name a few with orders delivered by the end of February 2015 and payment not due until the end of April 2015.

Visit Stax stand 19F54 to take advantage of these great offers at Glee.

 
New cordless garden tools go head to head with petrol rivals
The most powerful and fastest recharging battery powered range of garden products in the world will be launched at Glee tomorrow under the EGO brand...



The most powerful and fastest recharging battery powered range of garden products in the world will be launched at Glee tomorrow under the EGO brand (19/D56)

The company say they go head-to-head with petrol models for performance. With a promise that they are as powerful as petrol equivalents but without the noise, fuss or fumes, EGO will unveil its 56-volt lithium-ion battery powered lawnmower, hedge cutter, line trimmer, chain saw and blower, taking cordless technology to a new, higher level.

In less than six months, sales in the United States have established EGO as one of the fastest selling cordless garden product brands in the country and now the 56-volt lithium ion powered range will be available to UK users. EGO is ideal for all UK garden conditions, regardless of size, location and weather.

The EGO range delivers the most powerful cordless range of garden equipment. The 4.0Ah battery, when used with the lawnmower, has an average operating time of 45 minutes, enough time to cover 800m2, and is fully recharged from empty in just 30 minutes. With two batteries – one in use and the other on charge – EGO offers limitless and effortless gardening. The same battery and charger powers all the products across the entire EGO range.

Running costs are approximately one tenth of that for petrol powered equivalents which,allied to reduced noise, vibration and an absence of operating emissions, is a compelling environmental argument in favour of EGO.

“We describe EGO as ‘Power Beyond Belief’ and it really does have to be experienced to fully appreciate what we are saying,” says EGO Europe’s ,arketing director, Steve Roskell.  “This is a direct challenge to petrol, electric and existing cordless garden products.  We have re written the powered garden products rule book.

“It is the first ever range of cordless outdoor powered equipment capable of matching or surpassing the performance of petrol powered machines without any of the noise, fuss or fumes.  EGO products are powerful, quiet and easy to use,” he adds.

The lawnmower is sold complete with battery and charger whilst the other products in the range are sold without them (although they can be purchased separately) which means really attractive retail prices.

EGO dealers will be offered full technical training in addition to full support.

Information www.egopowerplus.com

 
Outside decor from Home2Garden
Home2Garden, one the UK’s leading suppliers of Wind Spinner, Wind Chimes, Hand Blown Glass and innovative Solar Lights, are at Glee this year (19G01)...

Home2Garden (19G01) is one the UK’s leading online luxury garden providers, specialising in manufacturing and supplying Wind Spinner, Wind Chimes, Hand Blown Glass and innovative Solar Lights.

Home2Garden works with a number of European and USA customers, including mayor mail order and TV companies.

They are happy to work on exclusive designs for your market needs.

 
Family run business will deliver inspiring environments
Catering Design Group are a sponsor of the Food and Catering Zone at Glee this weekend.  Here’s a spotlight on the company...

Catering Design Group are a sponsor of the Food and Catering Zone at Glee this weekend.

Here’s a spotlight on the company...

About Us

CDG is a family run business which has grown organically over the past 24 years to become one of the UK’s leading hospitality design companies.  We offer a full design service to our clients within garden centres and farm shops, together with those in the retail, leisure, business and education sectors.

We are more than just a design company.  We are a great team of talented and creative people who are passionate about every project we undertake. Over the years we’ve continually strengthened our team and now each arm of the business is headed up by experienced and highly qualified individuals, whose specialisms include: Design Consultancy, Conceptual Design, Kitchen Design, Interior Design, Retailing, Equipment, Fixtures & Furnishing, Project Management and Construction & Fit-out.  And, to ensure we’re always in the know, we take real pride and enjoyment in following and researching design and eating out trends so that we can also share these with you.

Our unique in-house skills base and knowledge of the hospitality industry has led to us being highly respected in the fields of kitchen and interior design.  Such diversity within our team enables us to deliver every project seamlessly, ensuring that our clients receive prompt, professional, accurate and constructive responses, every step of the way.

Family Run Culture

Our family orientated culture and values mean that we take a personal approach to every project.  We work hand-in-hand with our clients as part of their team to nurture and care for every aspect of their project, applying these values to everything from a simple modification to a complete design and build project.  We don’t have a ‘house’ style, preferring instead to create something special that will work for you now and in the future.  So we’ll take time to get to know you and immerse ourselves in your culture and values.  We’ll stand back and listen to what’s important to you and incorporate these themes and our own research into our concepts.  It’s our job to turn your vision into reality.

Inspiring environments

Our responsibility is to create a great experience for your customers.  We do this by ensuring that there is synergy between front and back of house which is vital to enable your staff to deliver outstanding customer service.  Attention to detail is critical and a trait that sets us apart from the competition.   Those ‘little touches’ make all the difference and can transform your café or restaurant into a destination venue.

With an impressive and diverse skills base, a wealth of experience and a real understanding of how a restaurant or kitchen should look, feel and operate – we will create an inspiring environment for you that your customers will love

Catering Design Group at Glee 2014.  Stand 17U26-V25

Log this: a warm welcome awaits at HOTMAX
HOTMAX promises Glee visitors a warm welcome when they check out High Heat Logs in hall 20...


HOTMAX High Heat Logs (20J37), made from compacted natural renewable British timber, meet the growing demand for this sustainable source of fuel

HOTMAX is made in three production plants in Northumberland, Nottinghamshire and Hampshire, in both 10kg and 20kg bags, and is now available throughout the UK. The company is exhibiting at Glee for the first time.

HOTMAX High Heat Logs generate high levels of heat very fast, are competitively priced and readily available year round in both bag sizes.  HOTMAX is harder than most other bagged briquettes; it is attractive and less uniform than machine cut uniform heat logs. In terms of calorific value, HOTMAX, offers an energy potential of approximately 17-18 KJ/kg.

Clean and easy to use, it burns with a strong, bright flame, giving low emissions and producing low levels of fine ash. These fuel logs are one of the most environmentally sustainable sources of heat for the home.

There has been substantial recent growth within the UK heat log market and HOTMAX is now recognised as a national brand. It’s available on pallets and through UK-wide wholesale distribution. It is not available to purchase online.

Information 01668 213 467, email info@hotmax.co.uk or www.hotmax.co.uk.

 
How Garden Centres win the Coffee Shop War
Words of advice for any garden retailers wanting to add catering and or a coffee shop to their centre from Blue Cap Coffee...



With the Food & Catering Zone making its third consecutive appearance at this year’s show, Glee welcomes onboard Blue Cap Coffee as one of the official sponsors.

The internationally acclaimed brand will be on hand to provide garden retailers an unrivalled opportunity to gather best practice examples, advice, contacts and products to help them initiate or improve their catering offering.  GTN Food Xtra caught up with the connoisseurs of the perfect Italian espresso’s MD, John Williams, to find out more about them and their much anticipated presence at this year’s show.

Can you give us a short overview of your business and general offering?

Blue Cap Coffee is a recognised supplier of the Lavazza BLUE Concept, an exclusive system which enables garden centre cafes and restaurants to offer an authentic Italian coffee experience.  Lavazza BLUE consists of a series of machines and capsules, both created from Lavazza’s century of passion for espresso. The innovative extraction method and sealed single-dose capsules guarantee a real Italian espresso anytime, anywhere to deliver creamy, fragrant perfection.

What can people expect to see from you during the show?

Over the past year, we’ve increased the number of garden centres we supply. We’ve discovered that the capsule concept is particularly successful in an environment that doesn’t require a specialist barista but still demands a quality offering. There’s already significant interest in the Blue Cap offering which we’re hoping to build on. Feedback from our first, Hillview Garden Centre Group, has been overwhelmingly positive and our experience with other garden centres means we should be able to generate even more interest.  

At Glee 2014, we’ll have our machines on display at the stands and one machine producing coffee in the Food & Catering Zone. I will be giving a presentation on “How Garden Centres win the Coffee Shop War” which will be a must-see for all garden retailers who want to find out how to maximise their café culture in-store..

What words of advice do you have for any garden retailers wanting to add catering and or a coffee shop to their centre?

In speaking to our existing customers, the two words that crop up time and time again are quality and consistency. There are a myriad of factors that contribute to success – friendly staff, comfortable seating and good décor, for example. Regular customers like to feel ‘ownership’ of their favourite coffee shop – the space should reflect the same qualities that they value in their garden centre. Great, healthy looking plants, guaranteed quality and professional advice easily translate to food and drink that is attractive, consistently good quality and service from helpful people.

What are the biggest challenges for retailers adding a coffee shop to their business? What are the common mistakes made?

Firstly, make sure you choose the location carefully – the space should be attractive, easily accessible, light and welcoming. Don’t spend so much on construction and décor that there’s nothing left when it comes to stocking quality drinks and food.

Secondly, if you are anticipating young families visiting, it may be worth having a seating area with a selection of toys or a books area to make your coffee shop family friendly, without alienating other customers who may prefer a quieter, child-free experience.

Thirdly, establish how many customers per hour you want to serve at your top capacity – then check that your staff and coffee machines are able to manage that.

Fourthly, hire staff that have the right approach to customer service, are enthusiastic, willing and able to be trained.

I’d also suggest using a number of part-time workers so you can offer flexible job shifts to tie in with busy times in the café. On an added note, don’t have long, very complicated menus. Keep it simpler by focusing on quality and consistency of products.    

Are there any particular trends that you’ve noticed regarding coffee shops within garden centres? Fair trade or locally sourced for example?

In terms of ethically sourced products, these are expected as standard by customers nowadays, who also expect a great taste and quality of coffee served quickly and consistently. This however isn’t always the case and is often an area of concern for both restaurant managers and customers.  

It’s fair to say that the trend for coffee shops in garden centres in general has dramatically shifted over the past few years. Garden centres are now becoming destinations and leisure attractions in their own right for old and young consumers alike – it’s not just a place to purchase plants from anymore. Typically, just 40% of floor space is now dedicated to plants and garden related items, with successful cafes and restaurants contributing up to 50% of turnover. Allegra forecasts the total UK coffee shop market will exceed 20,500 outlets with a turnover of £8.7 billion by 2018, with 4.5% annual outlet growth over the five-year period. That’s incredible!   

To find out the latest show news log onto www.gleebirmingham.com or see The Glee Daily News

Blue Cap Coffee at Glee 2014.  Stand 17U51.


 
Karcher unveil ‘chore-free’ watering range
Kärcher will launch their watering range at Glee tomorrow (19E31), with a promise of “intelligent watering solutions”...


Kärcher will launch their watering range at Glee tomorrow (19E31) The products promise “intelligent watering solutions”.

Kärcher, known for product innovation, have designed the new range “to ensure caring for your garden will no longer be a chore”.

Using insights gained from in-depth consumer research, the products are supported by eye-catching displays and promotional units that aim to engage, inspire and support consumer understanding.

While 69% of UK gardeners say they are interested in gardening 50% of those questioned view gardening as a chore. Gardeners in the UK are engaged consumers who are open to new time-saving and labour-saving solutions, say Karcher.

The launch will be supported by a media and PR campaign.

Arrange to meet the Kärcher team at GLEE 2014 who will be happy to share the gardener insights and product concepts.

Among the products aere a Compact Hose Box, including a 10-metre hose, small and lightweight for convenient storage solutions. It comes complete with two Aqua Stops, a spray nozzle and a connector suitable for inside the house. All hoses are phthalate free

The Hose Reel Kit contains a spacious storage box for the included 20-metre hose and space for all connectors and adapters. The kit also comes with two hose connectors, one Aqua Stop and a spray nozzle.

Unique to the market, the Oscillating Sprinkler allows you to conveniently water the breadth of your garden, to a maximum area of 320 square metres with 20 watering jets. An innovative splash guard means you can reposition it without getting wet.

The range also offers easy-to-use spray guns, including a Premium Metal Spray Gun with adjustable spray options from mist to jet, and  a Premium Multifunctional Spray Gun with four spray options. Both have practical one-handed designs with continious water flow regulation and a quick and easy lock system.

The Premium Spray Lance has a telescopic lance that can be extended to just over a metre and features six spray patterns.

The 20m Hose Trolley comes with a 20m half-inch PrimoFlex hose, spray nozzle, tap adaptor and three hose connectors. There’s no assembly required and it folds down easily for storage, with a retractable handle for ease of use. The wireless ST6 SensoTimer TM is quick and simple to set-up and provides water only when the garden needs it via a specially created moisture stick. The patented sensor technology starts and stops the irrigation process at the correct time according to moisture levels and the timings set by the user.

Information: contact Danny Adamson (danny.adamson@karcher.co.uk) 07921 409014.

 
Norfolk Leisure bring a touch of festive glitter to hall 17
Norfolk Leisure (17R10-T11, R16-T17) will provide a a touch of glitter and sparkle amongst the garden leisure stands in Hall 17...

Norfolk Leisure (17R10-T11, R16-T17) will provide a a touch of glitter and sparkle amongst the garden leisure stands in Hall 17.

Their partnership with the National Tree Company has opened up access to an exceptional artificial tree range. This year for the first time, you can walk through a selection of finely crafted trees and order for immediate delivery.

“It’s the best opportunity garden centres and other outlets will have to test the well-known National Tree Company brand” said MD Nick Anderson. “We are hoping that our customers will come along and just see the quality and maybe try a selection for Christmas 2014.”

Norfolk Leisure will also have the adjacent stand full of the favourite and new items from their other brands, including the popular LOTUS parasol (pictured below), which enjoyed such a positive reaction at its launch earlier in the year.

Information: www.norfolkleisure.co.uk


 
Now there's a Rootgrow pack for evergreens
Rootgrow supliers PlantWorks are extending their Afterplant range with a version for garden evergreens...

Afterplant Evergreen, a bio-active fertiliser with rootgrowTM mycorrhizal fungi and beneficial bacteria extends the Empathy Afterplant range in 2014. Find out more on the PlantWorks stand (18H20-K21)

A targeted plant food tailored to the needs of evergreen garden plants, it provides bnefitsd for the first 3-5 years whilst their root system and fungal partners develop.  It is designed for use with all pot-grown and garden plants to maintain lush foliage all year round.

Two more new products will be launched at Glee - Basket Starter and Tomato Starter. Watch out for further details in live show editions of Glee Daily News.

The Emapthy range of products are scientifically formulated to increase the amount of plant available nutrients used in gardening, through a careful selection of nutrients and the inclusion of active biology that is able to break down and transport these resources to the treated plant.

Rootgrow packs carry the RHS logo.

Westland Horticulture to showcase new range at Glee

Westland Horticulture will launch their new 2015 range at Glee on Sunday.  Highlights of the new range include the Gro-Sure Easy Containers Compost with water storing pockets and six months’ feed, and Resolva Liquid Shots...


Westland Horticulture (Hall/Stand 19G20-H21) will launch their new 2015 range at Glee on Sunday.

Highlights of the new range include the Gro-Sure Easy Containers Compost - with water storing pockets and six months’ feed – and Resolva Liquid Shots – pre-dosed with the right amount of weedkiller for a 10L watering can, it guarantees the right dose every time.

Westland will also launch the Gro-Sure Tomato Gro-Pack and Easy Feed – ideal for first time growers, each Gro-Pack is designed for one plant and comes with six weeks’ feed to guarantee success. The Easy Feed contains easy to use sticks that sit either side of the plant; giving them enough feed for the whole season with no measuring or mess necessary.

The Westland Team are looking forward to showing buyers around the new range in detail on Stand 19G20-H21

  • Gro-Sure Easy Containers Compost – Unique water storing pockets, enriched with Westland’s unique West+ and 6 months feed make it easy to get great results in pots and containers
  • Resolva Liquid Shots – Pre-dosed with just the right amount of weedkiller for a 10L watering can, it gives you the perfect dose every time – guaranteed
  • Resolva 24H Power Pump – With 5 minutes continual spray, a dual action trigger and an easy store wand and hose, it makes weed-killing even easier!
  • Jack’s Magic Garden Fertiliser – Building on the popularity of its compost, Jack’s Magic is introducing a nutrient rich garden fertiliser to its range in 2015
  • Gro-Sure Tomato Gro-Pack – Ideal for first time growers who often only have a small patio or balcony, each Gro-Pack is designed for one plant. Featuring an extra deep design to promote strong roots, plus includes 6 weeks feed to help guarantee success
  • Gro-Sure Tomato Easy Feed – Contains easy to handle sticks, just push 1 either side of the plant to feed for the whole season. No measuring, no mess, no fuss.
  • Seramis Orchid Care range – Europe’s leading orchid range is coming to the UK. The range includes Seramis Orchid Potting Mix with a unique blend of Seramis granules and pine bark which absorb and release water and nutrients exactly where the orchid needs it.
  • Gro-Sure Lawn Seed rebrand – Featuring a bespoke built-in seed applicator and clever bird repellent coating to guarantee results!

In addition to all this, Gro-Sure Planting Magic will be back on TV screens for 2015 with increased investment of a £1.5 million communications campaign.

Westland at Glee 2014 Stand 19G20-21.

More would visit garden centres if coffee was better says survey

New research suggests that one in three people would visit a garden centre more often if the quality of coffee was better.


New research suggesrts that one in three people would visit a garden centre more often if the quality of coffee was better.

The survey of 1,100 UK consumers by Glee exhibitors  UCC Coffee UK & Ireland (17T53), found that quality is also the most important factor for consumers when deciding whether or not to buy coffee at a garden centre. After quality, the coffee shop environment, speed of service, price and ethical accreditations influence people’s decision to purchase the most.

The results showed that a good café or coffee shop is key to getting consumers through the doors, with 32% of consumers visiting a garden centre to both browse and visit a coffee shop on their last visit.

Grabbing a coffee at a garden centre is becoming increasingly popular, with 25% of people saying they purchased a coffee there in the last three to four weeks. In fact, one in ten said they only went to visit the coffee shop or café.

Phil Smith, UCC’s category manager, says coffee now makes up 87% of all hot beverage sales in garden centres. “Our research has revealed that it is more important to the consumers’ experience at garden centres than any other leisure destination, including art galleries, museums farm shops and visitor attractions,” he said. Four out of ten consumers now expected great quality coffee in garden centres, giving operators a huge opportunity to drive revenue and repeat business.

Other results showed that the primary reason for buying a hot beverage is “functional”, with 26% of coffee consumers needing a refreshment. But, almost half (49%) of hot beverage purchases at garden centres are indulgences – relaxation (22%), taking a break from shopping (21%) and meeting friends (15%).

When it comes to the most popular coffees, cappuccino comes out on top (23%) with latte (21%) and americano (17%) completing the top three.

The research of 1,100 coffee drinking consumers was commissioned by UCC Coffee UK & and conducted by Allegra Insight in August 2014. UCC Coffee UK & Ireland surveys consumers each quarter to keep its customers up-to-date with the latest market trends and provide insight to add value to their customers’ businesses.

Buyer Connect: let the power networking begin...



Launched at Glee just 12 months ago, the Buyer Connect event led by GIMA is set to be even bigger, putting 10 Glee exhibitors together with 16 influential retailers in power-networking sessions...




Launched at Glee just 12 months ago, the Buyer Connect event has already become a keenly-anticipated feature of the show’s programme.  This year, led by the Garden Industry Manufacturers’ Association (GIMA), the event is set to be even bigger, with 16 top retailers taking part in these power-networking sessions.

Taking place on Monday 15 and Tuesday 16, from 10:00am – 12:00pm in  the GIMA Business Lounge (20 F40), the event will bring together more than 70 exhibitors with key UK garden retailers, who are ready and eager to see what each exhibitor has to offer.

The retailers who have kindly agreed to spare their precious time are: Stax Trade Centres, Notcutts, Mole Valley Farmers, JTF Wholesale, Castle Garden Group, QVC, British Garden Centres, Blue Diamond Group, Wyevale Garden Centres, The Range, Coolings Nurseries, Achica, Future Marketing Group, Home Bargains, Ideal World Shopping Channel, and Homebase.

Each retailer will meet with 10 Glee exhibitors, meaning 160 10-minute networking sessions will take place across the two days.  Suppliers taking part will be able to pitch their product to each retailer, who in turn will be able to offer constructive feedback, or even purchase stock if they see something they must-have.

GIMA Director, Vicky Nuttall said: “This year’s Buyer Connect event is set to be even bigger and better than in 2013.  We’ll be bringing together even more retailers and suppliers – in fact we could have booked each networking ‘slot’ four times over, the demand was that high.  I sincerely believe that those taking part will really benefit from the experience.”

Benefits for GIMA members

Vicky added: “One of our roles as a trade association is connecting retailers and suppliers, so events such as Buyer Connect will become a regular feature in the GIMA calendar.  We are here to respond to, and support, our members’ needs so we urge any retailer interested in our ‘meet the buyer’ events to get in touch.”

GIMA at Glee 2014

The GIMA Business Village hosts a selection of up and coming companies exhibiting with the support of GIMA.  The GIMA Business Lounge at Glee will be an ideal place to take a break, arrange meetings and catch up with key suppliers.

Don't rest on your laurels...promote them in red and green pots
Specialist laurel nursery Laurica Plants (20B21) will have plants in red and green pots perfect for the festive season promotion....


Specialist laurel nursery Laurica Plants (20B21) have reported a period of sustained sales growth (assisted by a good growing season) during 2014.

Glee provides an opportunity to promote sales of their red and green pots for this year's festive season.

The distinctive nature of the Flemisch Baytree is becoming more recognized throughout Europe. Laurica Plants are one of several  growers from Flanders who grow this range of Laurus nobilis for the professional landscape trade. They are pot-grown and kept in greenhouses during the winter. A minimum of five years cultivation is required to produce these specimens before certification is awarded. Only then can the official label be issued.

Currently only 11 nurseries in Belgium are members of the Flemisch Baytree Association.

Information 0032 5081 1743. www.laurica.be


Neudorff gear up for UK expansion

Environmentally friendly weed, feed and control brand Neudorff, who will unveil new products at Glee tomorrow, have expanded their UK operation with key appointments and opened their first UK-based office.


Environmentally friendly weed, feed and control brand Neudorff, who will unveil new products at Glee tomorrow, have expanded their UK operation with key appointments and opened their first UK-based office.

The German company, which launched in the UK in 2011, has recently added two additional members of staff, covering operations and regional sales.

Former Solus buyer Tony Loftus has joined the team as UK operations manager and brings a wealth of experience, including 10 years working in a logistics and distribution management role. Experienced sales agent for the southeast, Miles Cleall, was appointed earlier in the year.

Tony and Miles join southern area sales manager Lee Squires and northern area sales manager Tom Stolworthy, who both joined the team in 2013.

Jude Beharall, who heads up the UK operation, said; “Tony and Miles bring a fantastic blend of experience and enthusiasm, which fit well with our strategy for growth. The 2014/15 season is going to be really exciting with the launch of three new products, which will strengthen our portfolio of high performance products.”

The company opened its first UK office in June, based in Birmingham.

Information www.neudorff.co.uk or 0121 366 0554.

Giraffe sculptures take a bow at Glee after Tour de France appearance
Tilnar Art (17VV43) make their Glee debut tomorrow to promote their range of Fair Trade sculptures made from recycled metals, including giraffes...




Tilnar Art (17VV43) make their Glee debut tomorrow to promote their range of Fair Trade sculptures made from recycled metals, some of which took part in the Tour de France...

The company took part in the UK leg of the Tour this summer, sporting big yellow signs supporting Chris Froome, alongside their recycled metal giraffes (see above). The giraffes had come all the way from Africa to support the Kenyan born British defending champion Chris Froome. As you might have guessed, the Tilnar Art team are great cycling fans – as a fair trade, ethical and ecological company, they fully support any form of transport that reduces our carbon footprints.

The giraffe sculptures are hand-made by a group of artists from Zimbabwe who are widely regarded as producing the highest quality metal available from Africa. Customers are invariably impressed by the quality and finish.

All sculptures are marked with the artists' logo and come with a colour product tag with pictures of the artists. The products help provide a stable income and good standard of living for the artists and their families.

Information www.tilnarart.co.uk or 01277 362815

Smart Solar to re-launch as Smart Garden

Above: the Smart Solar team, soon to be Smart Garden Products.

Smart Solar will re-launch as Smart Garden Products at Glee, with more than 350 new products to tempt the trade...


Smart Solar will re-launch as Smart Garden Products at Glee, with more than 350 new products to tempt the trade.

The ‘Smart Solar’ brand has been refreshed and is being retained for solar products. Another new brand, ‘Smart Garden’, is also being launched to reflect the company’s diversification into several new categories of garden products.

Designed to offer garden centres a broad product choice backed by an established provider, the 350 new products are part of a product development programme that will continue to unfold in the coming months.

The company has more than doubled in size, and with new packaging, point of sale and merchandising across the entire range, garden centre buyers can have confidence in the innovation, quality and price points of the new ranges.

Glee Food & Catering Zone helping garden retailers grow profits
Now in its third year, the Food & Catering Zone will be bigger than ever, and will be a rich resource for any retailer wanting to expand their catering facilities.  Key brands to look out for include Cafeology, Belvoir Fruit Farms, GMS Expresso, Vision Commercial Kitchens, Bon Bon (Wholesale) Ltd, English Garden Tea, eXpresso Plus, Horti Catering Equipment, Moonshine Drinks, NBTY Europe, The Victorian Kitchen, Tudor Tea & Coffee and UCC Coffee...

With catering and food sales continuing to offer major add-on profit opportunities for garden centres, leading garden trade show Glee (14 – 16 September, NEC Birmingham) organised by i2i Events Group, will be offering retailers extensive inspiration at a more prominent Food & Catering Zone this year. Sponsored by experts, Catering Design Group and Blue Cap Coffee (Lavazza), this area gives garden retailers an unrivalled opportunity to gather best practice examples, advice, contacts and products to help them initiate or improve their catering offering.

Now in its third year, the Food & Catering Zone will be bigger than ever, and will be a rich resource for any retailer wanting to expand their catering facilities.  In addition to the wide range of catering services, confectionary, kitchen equipment, kitchenware and café/restaurant design consultancy specialists that have made their home within this dedicated area in recent years, retailers will also find additional inspiration to explore within the newly introduced Farmers Market.  Home to artisan suppliers, the Farmers Market will be packed with everything from locally sourced brands to specialist produce as well as delicious food and drinks from an exciting mix of catering innovators.

The Food & Catering Zone will also address key issues with an unrivalled workshop programme.  This year topics up for discussion include seasonal events and marketing strategies to attract customers year-round, how garden centres can win the coffee shop ‘wars’, attracting younger customers to your on-site catering, supply chain efficiency and much more. Speakers will include Helen MacDonald, owner of Merryhatton Garden Centre, Iain Wylie, Chief Executive of The Garden Centre Association, Tracey Fletcher, owner of Kitchen Garden, Will Armitage, MD of Armitages Garden and Home, Helen Pyttlik, garden centre manager, Bicester Avenue Garden Centre, and John Williams, director of Blue Cap Coffee. 

Another name to add to the already impressive ‘who’s who’ list of experts is Unilever Food Solutions, one of the world’s leading food companies that owns many well-known brands such as Knorr, Hellman’s, Colman’s, Flora and Stork. Its passion for understanding what people want and need from food make its brands a trusted part of people’s lives. Unilever will undoubtedly play a significant part at this year’s show, as it will be addressing the changes to the Food Labelling and Allergen Legislation which are due to come into force in December.

With more exhibitors than ever before the Food & Catering Zone will be an exciting showcase.  Key brands to look out for include Cafeology, Belvoir Fruit Farms, GMS Expresso, Vision Commercial Kitchens, Bon Bon (Wholesale) Ltd, English Garden Tea, eXpresso Plus, Horti Catering Equipment, Moonshine Drinks, NBTY Europe, The Victorian Kitchen, Tudor Tea & Coffee and UCC Coffee.

Phillip Howard, Managing Director, Catering Design Group, one of the area’s 2014 sponsors comments: “We’re delighted to be returning to Glee and proud to be one of the partners of the Food & Catering Zone in 2014. We’ll be bringing along our great team of experts across design, kitchen planning and project management to give visitors advice and answer any questions they may have. We’ll also be sharing an abundance of hints, tips, trends and insights to enable visitors to create a destination catering space.”

i2i’s Matthew Mein, Glee event manager added: “This year’s Food & Catering Zone is set to be the best yet! The area will not only be bigger and packed full of even more exhibitors than ever before, but with the guidance of our new sponsors and with the hugely valuable feedback of the recent Food & Catering Steering Group, we have been able to develop a programme that is as targeted and hard working as possible.”

Free Glee Daily News and Free Glee Catalogue

Glee Daily News

There will be more preview issues of The Glee Daily News this year, plus three "Live" from the show issues.  REMEMBER TO COLLECT YOUR FREE GLEE SHOW CATALOGUE...


Glee Daily News

There will be more preview issues of The Glee Daily News this year, plus three "Live" from the show issues, and an Omnibus issue two weeks after Glee.

Glee Daily News 2014 - Issue dates
Glee Daily News - Show Preview10 September 2014
Glee Daily News - Build Up Live Preview13 September 2014
Glee Daily News - Sunday Live14 September 2014
Glee Daily News - Monday Live15 September 2014
Glee Daily News - Tuesday Live16 September 2014
Glee Daily News - Omnibus Edition30 September 2014


The Glee Daily News is sent by free to all visitors of Glee.  Advertising and promtion opportunities are available.  To book your activity into The Glee Daily News, please call Mandy Atkin or Steven Jeffery today on 01733 775700 or by e-mail: mandy.atkin@tgcmc.co.uk  steven.jeffery@tgcmc.co.uk

Glee Daily News 2014 Media Rate Card


REMEMBER TO COLLECT YOUR FREE GLEE SHOW CATALOGUE AT THE ENTRANCES.

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