Glee 2015: a vibrant showcase from the garden retail market
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Garden retailers, landscapers and builders merchants looking to build their business will be flocking to i2i Events’ UK-leading garden retail event, Glee (Monday 14th – Wednesday 16th September, NEC Birmingham), where the latest innovations from hundreds of garden industry suppliers will be on show in one convenient location. We catch up with i2i’s Matthew Mein, event director at Glee, to find out more about what is in store. Matthew said: “In many ways 2014 could be considered the perfect storm. The sun shone, consumers spent money and we made the decision to look at ways to create a brighter, more vitalised annual Glee exhibition. Together all these elements came together to create one of the strongest showcases for the UK garden retail market in several years. “The changes that were made to revitalise Glee were incredibly well received and have stood us in good stead for the 2015 show.
"The move to the new location within NEC halls 17-20 has not only created a vibrant layout, which is helping buyers to walk the show and ultimately source new suppliers, but it is also inspiring exhibitors to think differently about their stands.
"As a result we’re seeing more and more exhibitors book bigger stand spaces, as well as talking to us about how they can maximise their presence at the show. It’s fantastic to work with so many focussed and passionate companies, and have no doubt that this enthusiasm will pay dividends when the show opens in September.” Matthew concluded by saying: “Glee is in great shape, in fact it is close to capacity, with only a handful of stand spaces left to sell. We are well on track to see in excess of 530 exhibitors, including a phenomenal 350 new exhibitors and over 75 international brands. I’ve no qualms in saying that Glee 2015 is set to the one of the most exciting shows for some time!”
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