Gardman's impressive stand at Glee was one of the busiest throughout Glee with all of their brands creating a lot of interest with visiting buyers. CEO Stewart Hainsworth said he was pleased with the reaction to the company's products, and praised marketing director Sarah Downing and her team for creating such a striking stand...
Gardman have invested heavily this year in the top-selling Cole & Bright solar lighting range, with significant new features and 10 new products. Key objectives for 2015 are more choice and differentiation in the category. The new lines include features like motion sensors with increased night-time visibility, Colour Select and Set, allowing users to choose a single colour from the light’s changing rainbow spectrum, and Dual Power, which has a back-up battery so the lights can be enjoyed all year round. Merchandisers promoting the theme of ‘Bright Ideas for Nights Outside’ are also offered.
Another host of new lines is evident in the new season’s line-up for Gardman’s Moulton Mill premium tools range. The brand offers competitively-priced stainless steel, heritage-styled tools with a 15-year guarantee. New lines include forks, spades, lawn rake, long-handled hand tools, hand tools and cutting tools, offered in merchandised wall stands or island stands if required.
Gardman has developed specialist wild bird care brand The Ernest Charles Co to offer retailers and consumers a greater depth of choice within the category. Dedicated to providing quality products, The Ernest Charles Co will soon offer its specialist blends in 2kg and 12.55kg sizes, in premium re-sealable packaging. Furthermore, a range of four premium bird tables has been launched with immediate availability, allowing Gardman’s retail partners to capitalise on spring trading. To demonstrate the brand’s commitment to design and quality each table carries a unique 15 year guarantee, is handcrafted in the UK from FSC-pine with a long lasting rot-protection treatment. Each has a slate effect roof and an embossed plaque as a marque of brand authority. Fully assembled stems and full colour packaging for the table heads provide a practical, impactful shop-floor solution for retailers as well as easy transportation for consumers.
Blacksmith Hanging Garden is a new brand from Gardman promising guaranteed quality and style in a top-selling category. The strong, hand-crafted twist design is hand-forged in heavy duty wrought iron with a powder coated finish and comes with a five-year guarantee. There are two designs of hanging basket in sizes from 30cm to 45cm, wall mangers and wall troughs and curved floor-standing planters. All are of premium quality built to last. Hooks, brackets and coco-fibre liners complete the range.
A further range extension to the Garden & Home Co. proposition will offer consumers a choice of products that will span popular garden living categories such as wall art, clocks and candle hardware, inspired by emerging high street fashions and reflect current trends in garden and home décor. Offered at attractive mid-price points, this mass appeal product ramge will be ideal for both impulse purchae and gift ranges. Lifestyle themed merchandising displays and coordinating packaging has been developed for maximum shelf appeal, and to encourage link sales accross varying categories to increase basket spend. This backed with a targeted consumer marketing plan will drive footfall to store.
Pictured: Gardman CEO Stewart Hainsworth and marketing director Sarah Downing near The Ernest Charles Co range.
