American doormat company Entryways (Hall 17, stand V50) are to take on the European market and will use Glee to launch its campaign.

Two specific collections will be unveiled – The Handmade Collection and Sweet Home. Combining popular appeal and durability, the Handmade Collection mats are hand painted and hand woven from 100% coir. The Sweet Home collection mats feature non-slip backing with distinctive designs, also made from high quality coir.

Entryways already have customers in the UK and have tested the mats in a European market to determine which ones have the most widespread appeal.

“There is simply nothing comparable to our mats and we are very excited about launching in Europe,” says Entryways owner Eirini Kalafatides. “We see a mat as a canvas for a work of art created by both American and European artists.”