Experiencing three days of seemingly unending compliments was pure joy for the Briers team – really putting into perspective all the effort to develop and drive categories forward, and making all the hard graft worth it.Briers went to Glee excited about another great launch with over 220 fresh NEW products, as well as really proud to be exhibiting a range of much loved and trusted retailer favourites. Receiving so much praise, avid interest, bumper orders and firm commitments from current retail partners and so many new ones alike, was the cherry on the cake of a great show. This year Briers seems to have excelled itself as the hit amongst visitors!
Why does Briers continue to enthral visitors at Glee?
- Delivering innovation and quality are at the heart of the business
- Always launching new products in on-trend colours and patterns
- Ability to deliver bespoke ranges completely in-house
- Has its own team of in-house designers
- Invests in regulatory compliance and product testing
- High availability with majority of deliveries within 48hrs
- Utterly passionate about their products and their brand
- Matched with the same passion for customer care
Maybe these are a few of the reasons why Briers remains much loved and trusted….
Another cornerstone of the Briers brand is undoubtedly the drive and ambition of founder and Managing Director, Jackie Eades. She’s created her very own A-team of talented ex-retailers and young designers who, together, have been invaluable in turning around what, traditionally, has been seen as an unimaginative category. At Briers the range is exciting, on-trend and always moving forwards!
With over 220 NEW products, there was something for everyone to fall in love this Glee! Highlights included yet another successful design-led partnership with NEW collections in collaboration with the William Morris Gallery: “Have nothing in your house that you do not know to be useful, or believe to be beautiful”. As well as NEW clocks, weather stations and thermometers for a refreshingly up-to-date range and a comprehensive one-supplier solution for this category.
NEW products are now available across ALL these categories!
- Gloves – plenty of on-trend patterns, plus Advanced Gloves and Golden Leather designs
- Wellington Boots & Clogs – back to rubber in fab styles for a complete range solution
- Children’s The Gruffalo® - better brollies let the kids enjoy this character in the rain
- Briers Kids – wheelbarrow, watering can, kneelers, socks – this range just gets better!
- Kids Penguin – compact impulse seasonal range with playful penguin motifs
- Signature Collections – three completely different on-trend designs in Briers’ best-sellers
- William Morris Collections – the largest ever gardening range to date!
- Umbrellas – now over 20 in the range for sales, come rain or shine
- Faux Fur Collection – a fashionable option for when out and about
- Hand Tools, Kneelers & Kneepads – the perfect complement for gloves!
- Clocks, Weather Stations & Thermometers – designs and packaging perfected by Briers
What’s not to love?
To find out more and receive a warm welcome at Briers just call or email…
01963 269077 sales@briersltd.co.uk