Melanie Livingston and Alicia Goodier from The Greatest Award winning Fron Goch Garden Centre plant team were just one of almost 100 garden centres who have signed up to "Go Wild with Peckish" for the October half term holidays on the Westland Horticulture stand at Glee 2014.
"Go Wild with Peckish" is a package of activities for familes and children to take place in garden centres across the UK. "It's all about getting kids off their digital devices and interested in wildlife," explained Senior Brand Manager Rachael Dickinson.
Westland Sales Rep Andrew Potter added: "All that centres' such as Fron Goch have to do is sign up on the stand here at Glee or e-mail: joingowild@gardenhealth.com and they will be sent a pack of activities, including cartoon birds that can be located around a centre for bird spotting trails."
That all sounds like a great initiative, but it gets even better when you add in the PR and media activity that supports "Go Wild with Peckish". Emma Rodgers, Westland PR Manager, told Glee Daily News: " The "Go Wild" consumer website goes live on October 1st and it will include lists of all the garden centres signed up to take part."
"We are advertising in Primary Times magazine and using Mumsnet on a national and local level to drive families towards centres holding "Go Wild with Peckish" events."
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