Forest Garden relocates to ‘heart of the industry’
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Forest Garden has confirmed its attendance at Glee, where the company has decided to relocate its stand into the ‘heart of the industry’ within Hall 5.
Breaking from its traditional Hall 4 presence, the decision to move into Hall 5 (stand E40) was a simple one, as Forest’s head of marketing, Vicky Nuttall explains. She said: “Our product portfolio has diversified significantly in that we now offer a wide range of decorative garden products, breaking us out of the traditional ‘landscaping’ mould. We felt that Glee’s Hall 5 is much more representative of where we are as a business and also of our offering for garden retailers." Forest will also be using Glee to showcase a range of new retail solutions. The introduction of a smarter pricing policy with competitive pricing solutions, combined with a new and improved delivery service, will help drive growth for customers. New retail solutions, including a selection of new merchandising and display solutions will also be on display. Forest’s Glee 2013 product selection will also be more diverse than ever before. Core lines will be complemented by a range of inspirational new products for the 2014 season.
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