As well as launching a complete category solution for lighting packed with new product ideas, Gardman introduced their ‘ShaRRPer Pricing’ initiative and a number of promotional offers and merchandising solutions at Glee yesterday.

“Lighting is a strong, growing category and we are giving our retail partners the tools they need to capitalise on this opportunity,” explained Sarah Downing, marketing manager at Gardman.

Visitors to the company’s stand (5B30-C31) will discover the facts behind the promotional headline:

•35 New Product !deas;

•15 ShaRRPer Prices;

•10 all-new sales boosters, priced to drive volume sales all year;

•New pre-merchandised display units, giving retailers the high-impact, easy merchandising solutions they need.

Including high sales volume items such as liners and moss, Gardman’s rejuvenated hanging garden range was also launched at the show yesterday. As part of the company’s new sales initiatives – SMA*RTER Merchandising, New Product !deas and ShaRRPer Pricing – the range has been refined, prices have been dropped, new booster offers put in place and effective research-based merchandising solutions developed.

In particular Gardman have enhanced their Blacksmith Range, introducing a premium product offer. A heavier gauge of iron has been used, a heavier duty chain with s-hook and the design has been improved with added spokes and particular design details.

“Hanging garden is an important line for garden centres,” Sarah Downing said. “As well as being a range known to consistently appeal to consumers, the category offers real and very valuable opportunities for additional sales.  Getting the merchandising right pays dividends. Our new solution is modular and so flexible for any garden space. The interchanging parts mean gondolas can be transformed into wall stands and can be used as fully shelved, as a hanging wall for larger items or as part display, part stock with the display at the top and a hopper at the bottom.”

‘Trust us to Deliver’ is Gardman’s new retail partnership strategy, designed to help garden centres drive sales and profits. The five sales initiatives within the strategy are:

* ShaRRPer Pricing: lower RRPs will drive the sales volume

* Stonger Off£rs: a greater deal and frequency of offers will drive footfall and sales

* SMA*RTER Merchandising:  innovative merchandising solutions will maximise the sales per square metre

* New Product !deas: Innovation in new product development will drive sales and footfall