Committed to reinvent the gardening experience
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This year Fiskars celebrates Quantum, a cutting tool range that takes a quantum leap forward in design and performance – so unique that it was already given the best of the best 2012 red dot design award.
As gardening is something that people of all ages should enjoy, Fiskars launches My First Fiskars – a range of garden tools for children. The new SmartFit pruner with adjustable opening allows the perfect fit in the hand. Also, interesting new additions to existing ranges are presented. John Grayson, new Managing Director for Fiskars UK, says: “This is a really important year for Fiskars. With our product development and the review of existing ranges, we are launching new products with a user centric focus and have ensured that we have the right products available to both delight the consumer and meet our retailing partners’ needs.
"As well as product development, Fiskars UK has invested internally to strengthen our supply chain and we’re working hard to optimise our service to customers by listening to their needs.
"We have learnt some important lessons during recent periods of change and with the dedicated team around me I am confident that Fiskars UK is now perfectly positioned for a real step change as we position ourselves for the new 2013 season.”
Marketing manager Mikko Manninen said: “Glee is the major show for us in the UK. We are delighted for the three very busy days on the stand with customers and the press.
"This year we had two major announcements. Firstly, we introduced the upmarket Quantum cutting tool range and the SmartFit pruner. Our My First Fiskars range of children’s garden tools was seen as a very positive addition to the market, filling a gap in ergonomic and durable tools designed for children.
"We also unveiled the ebertsankey brand offering new balcony solutions with Wave and Westerland self-watering containers, and introduced new indoor orchid pots, the Ravenna outdoor range and Faro square pot with a square saucer.
"The brand was incredibly well received with its fresh and standout colours and customers loved the new additions to the range. Glee has been a great 2013 launch platform for Fiskars and ebertsankey.”
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