Primeur has enjoyed an exceptional response to its latest sustainable innovations, as more garden retailers discover that ‘eco-friendly’ is not just an ethical choice but also one that gets the tills ringing.
Brand new for 2023 are self-watering planters made from recycled cellulose polymer, introduced alongside the existing, multi-award-winning collections, constructed from recycled rubber tyres. The exciting new material is further enhanced with an array of fresh new colours, as Primeur steps further into the aspirational contemporary lifestyle field.
You can view the new innovation on the New Product Showcase, where the 28cm Octavia planter in Balsam has pride of place alongside Primeur’s other entries, which include 1m2 Play Space tiles, 50cm2 rubber tiles and the new recycled rubber planter collection.
Alongside a carefully curated product offering that meets the goals of consumers, Primeur has created new merchandising solutions that provide flexible and personalised stocking opportunities for retailers. From ‘plug and play’ designs to interchangeable POS, let the Primeur team create a solution that best reflects the needs of your store.
Primeur MD, Jenny Douthwaite, says: “We’ve been blown away by the reaction to our new collection and new material innovations at Glee so far, and we’re only halfway through! Primeur has long been ahead of the game when it comes to sustainable lifestyle choices for home and garden and those long decades of commitment to the environment are coming to fruition in a really exciting way for our business.
“The team has had a great time meeting customers at the show and we’re looking forward to seeing what the final day brings. We’re all decked out for Floral Thursday and it’s fitting to end the show on such a positive high note for the community here.”
Find out more
To find out more about Primeur’s 2024 offering, please make a beeline for the team at Glee 2023. You can find them on stand in Hall 20, stand B22 – C23. To get in touch with the team please call 01274 518800, email sales@primeur.ltd.uk, or visit www.primeur.co.uk