Flower Magic can grab 5% of market say Scotts
Scotts Miracle-Gro believe their newly-launched Flower Magic range of borders-in-a-bottle seed mixtures with coir and slow-release feed has the potential to take 5% of the UK seed market.
The product, available in three mixtures (white and blue, red and blue and multi-purpose), will be promoted on TV next spring.
The bottles, covering 4 sq.m., will retail at £12.99 and contain up to 29 varieties of mainly annual flowers. The dry coir should ensure a long-shelf life.
Scotts told journalists today the products had tested well in consumer research and would meet a need in the market amongst users with limited time and experience.
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